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FAST FOOD INDUSTRY

Group Members: Abhilakshay Amit Mandal Ekta Rathee Pravata Ranjan Manish Aggarwal

Meal with low preparation time


Prepared & served very quickly Served to the customer in packaged form for takeout/take away.

Outlets can be stands or kiosks, which may provide no shelter or seating, or fast food restaurants
Foreign fast foods chains are aggressively increasing their presence in India

Drive through service OR On the GO Consumerism For specific group(e.g. dieters, athletes, women, older adults) Menu Diversification Convenience Food

Eating away from home Functional or healthy fast foods Low calorie foods Fresh foods Convenience fast foods

Leading global food service retailer with more than 30,000 local restaurants In 1996, opened first restaurant in New Delhi, India

Partners and their management teams trained extensively in Indonesia and the US
75% of the menu is Indianized Philosophy of Quality, Service Cleanliness and value(QSC&V) is the guiding force behind its service to the customers Reconnect with customers through contemporary global marketing direction I m lovin it Partners and their management teams trained extensively in Indonesia and the US.

International pizza delivery corporation headquartered in Ann Arbor, Michigan US GOAL: L.Listen E.Empathize AApologize DDo what the customer need SStand by your promise CUSTOMER FOR LIFE USP- Home delivery in 30 minutes else free First store in India in january,1996 Menu features pizza, pasta, oven-baked sandwiches, wings, boneless chicken, salads, breadsticks and a variety of dessert items. Its operations are ranked no.1 in for the past 3 yrs. Home delivery contributes about 60% of the revenues.

McDonalds

Pricing
The prices are same throughout the chain with no variation at all. Cost effectiveness, time and differentiation Create new coffee and hygienic food to compete with new markets to earn more profits Achieve best Value by offering best quality while keeping prices reasonable McDonald's India has established close relationships with local suppliers who provide McDonald's with the highest quality, freshest ingredients to make its products Introduction of the soft serve cone, a product with universal appeal Globally committed to sourcing almost all of its products and ingredients locally in its country of operations Multiple time, exhaustive restaurant inspections Dedication to local culture and bringing out necessary changes in menu Varying range of products like cold coffee, hot coffee, ice tea, shakes, desserts, etc.

Dominos

Pricing
Pricing consistency throughout all its outlets

Cost Leadership
Expansion
Dominos is known for its aggressive expansion Custom pizza is the primary focus of the company with a variety of crusts and toppings. Has a whole range of pizzas starting from Rs 59, thereby covering low to medium segments completely Dominos has a carefully placed set of suppliers which are then sent to 4 regionally placed commissionaires. The floor and food is then distributed from these centers

Quality, Service, cleanliness & Value


Affordability

Suppliers

Branded Affordability

Alignment between the Company, franchise and suppliers Restaurant Operations Improvement Process

Culturally Sensitive
The menu is changed from place to place considering the local and religious sentiments Apart from pizzas, dominos offers sandwiches, foot longs, pastas, desserts, etc.

Product Diversification

Culturally Sensitive (Indianisation of Menu) Product Diversification

Companies need supply chain excellence and need to re-evaluate their current processes and performance with these key trends in mind: Demand planning Globalization Increased competition and Price pressures Outsourcing Collaboration between stakeholders and extended supply chain

Growing Restaurants
Health related Issues Changing trends Changing Consumer preferences Profit Repatriation

Affordable Prices Timely delivery of goods Quality assurance Increase in sales Low wastage Fulfill the demand of the customers

According to observation of 2002-2010, the fast food companies have introduced healthier menu options By 2018-2025,the industry will begin to make larger internal and external business decisions, the food at fast food establishment will contain more nutrition value By 2025 the fast food industry will have transformed from a food provider to one that serves a specific health benefit The fast food industry will give importance to taste and health Companies will add nutritional meals in daily menu The balancing of the food will allow people to eat fast food meals and gain a balanced diet from every menu

Fast food restaurants seem to be big business in India and so many foreign chains have made an entry into the market India is the world second largest producer of food next to china, and has the potential of being the biggest with the food and agriculture sector The new formats having Wi-Fi internet links should help in attracting segments. Also installing children's play park and it is focusing on educating customers about health & fitness

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