ENG 352

Oral Presentation
John Recine
 Lego Group Company
History
• Danish toy company started in 1932
• Lego is derived from two Danish
words,
leg and godt, which means
“play well”
• Sixth largest toy manufacturer
in the world

Previous Lego
Logos
Lego Group Brief Timeline
1958 first Lego bricks manufactured
1962 introduction of the first electric motors
1966 first electric trains manufactured
1969 introduction of the Duplo series
1974 first Lego mini-figure created
1977 introduction of the Technic series
1986 Lego computer control invented
1994 first series for girls introduced, BELVILLE
1998 partnership began with LucasFilm
2001 Bionicle series introduced
2006 Mindstorms series introduced
 Lego Group Facts
• Sixth largest manufacturer of toys in
the world
• World’s largest manufacturer of all
rubber tires
• Approx. 4 billion mini-figures produced
• Average 62 Lego bricks for every
person on Earth
• Lego bricks are manufactured to within
.002 mm tolerance
• 5 themes parks: one in California, one
 The Lego Mini-figure
• Characters created by The Lego
Group
• First ones did not have arms
• Made of 6 pieces: head, torso, arms,
hands, legs and hips
• Many different combinations
• Most common Mini-figures: Town,
Space, Star Wars, Harry Potter
collections
 My experience
with Lego bricks
• Started playing with Lego DUPLO
when I was 3 (in 1985)
• My parents had already bought some
Lego brick sets for me, for when I
grew older
• Favorite set from that time: #6392,
Lego Airport, 1986
 My experience with
Lego bricks, cont.
• Over the years, I acquired many different
Lego sets, town, space, medieval, Technic
and model team kits
• As I grew older, I became interested in the
more complicated sets, such as Model Team
• Model team was a series of
advanced Lego sets, each one
patterned off of an
interpretation of a real life
vehicle; once assembled,
they made impressive models
 Top Lego Kits: Star Wars
• Sets created after vehicles and
locations in the Star Wars universe
• Sets span all 6 movies, the new
Clone Wars movie and its
accompanying TV series
 Top Lego Kits: Harry Potter
• Lego sets created after vehicles and
locations from the Harry Potter
books.
• Currently there are sets from each of
the movies; each movie spawns a
release of related sets
 Top Lego Kits: Lego
MINDSTORMS
• Robotics kit
• NXT fully programmable
microcontroller, capable of
controlling 4 servos and 4 sensors
• Expandable, two NXT bricks can
communicate with each other.
• Programmed by a USB
computer interface and
software
 Lego-related Games
• Lego has created a number of games
related to themed sets that have
been created.
• Games are for multiple platforms,
Wii, Xbox 360, Playstation 3 and
computer
• Lego Star Wars
• Lego Indiana Jones
• Lego Harry Potter
The End