"Chennai Express" Movie Response & Market Study Of The Movie In Odisha Circle

By:Soumya Ranjan Swain Shweta Das Manas Samantray Smruti sanat Acharya Sonali Patro tapan

CHENNAI EXPRESS
Chennai Express is a 2013 Indian action comedy film. directed by Rohit Shetty and produced by Gauri

Khan under the bannerRed Chillies Entertainment. Released on 9th of aug 2013 The film features Shahrukh Khan and Deepika Padukone in lead roles. This is the second collaboration between Khan and Padukone after the 2007 blockbuster Om Shanti Om and the first between Khan and Rohit Shetty. Chennai Express is about a man's journey from Mumbai to Rameshwaram and what happens along the way after he falls in love with the daughter of a local don

Movie market in odisha

Odisha is an eastern state in india.arround a

population of 4cr.the mother tongue is odiya. In odisha there are around 140 cinema hall, which less compared to other state. Only two multiplex are available The movie business here are not up to the mark compared to other states Bollywood Hollywood ollywood & south Indian movies are run by the cinema halls

Chennai express & odisha film market

Chennai express is a typical action & comedy

movie by rohit & srk.both rohit & srk has a great fan follower in odisha. So Distributor of Odisha Circuit M/s Rajdhani Films did a Great Ground and could book 108 Theatres in Odisha Circuit. This is the max no of theatres booked for a movie in odisha circle.

Our survey
After a 1week of CE release, we got a notice from red chill entertainment to do a market survey for their movie in odisha circle. We did a survey & found out following details According to one of popular film trade analyst of odisha somesh pati CE done a great business in odisha till the 1st week CHENNAI EXPRESS 1ST WEEKEND COLLECTION 1.Paid Preview Net Collection - 0.05 Cr. 2.1st Day Collection - 0.40 Cr. 3.2nd Day Collection - 0.25 Cr. 4.3rd Day - Sunday - 0.40 Cr. These collections are the highest collection of 1st day 2nd day & 3rd day by any movie in odisha circle

CE has done a record 1.90 Cr. Business From Week-1 From Odisha Circuit. Which is All Time High for Any Bollywood Film in Odisha Circuit. Previous best was 1.65 Cr. and It was there in the name of Ek Tha Tiger. Not only CE overshadow ETT figure but that too in 1 week only. Movie also did great bussiness in bbsr.out of total collection 48% comes from bbsr. So as per to the film trade analyst its a blockbuster hit in odisha circle Now CE is expected to do a Life Time Business of 2.50 Cr. Business From Odisha Circuit. Really Great Effort.

Collection of first week

Sales

40

40

20 30

20 20

30

1st day 2nd day 3rd day 4th day 5th day 6th day 7thday

Public response of the movie

For the public response of the movie, we made a survey of 12 people, of different gender, different age, different background.

Do you watch movies?????

The response we got is 100%.now a everybody sees do you watch movies movies.
14 12 10 8 6 4 2 0

do you watch movies

yes

no

What type of movies do you like??

In India there are different movie industries, like

bollywood,hollywood,other regional movies are there. so different people different choice of movies. Our survey found that, out of 12 people 5people likes to watch bollywood movies,5 person likes Hollywood movies,2 person like other movies
movie you like to watch

5
bollywood hollywood other

Which star do you like the most???

There are many superstar many star & many brand

names are there in bollywood.so there are different fan follower for every star, which effect in making the movie hit super hit or blockbuster We made a survey again from the same 12 person,& given option to them like amitabh,saharukh,salman & which star u like the most other. From our survey we found out that, 6
5 4 3 2 1 0
AB SRK SK Other which star u like the most

Have you seen the promo of chennai express???

For the popularity & advertisement CE showing there promos

in many TV channels. the promo is the first attraction to make the viewer crazy to go for it. So from our 12memeber survey we found out 12 out of 12 have seen the promos Do you like the promo??? We found out 11 out of 12 like the promos of CE
do u like the promo
20 yes no 10 0 yes no

have u seen the promo of CE

have u seen the prom

Have you watched the movie Chennai express????do you like the movie??
After a 7day run of the movie,we found out from our

12member survey that out of 12,10 has been already seen the movie. Out of 10 who has already seen the movie,we found that 9 out of 10 like the movie The 2 person who has not seen the movie yet, are also interested so see the movie in near future
have yo seen CE?
2 yes no 10 10 5 0 yes no do you like the movie

do you like the movie

Do you like the Role Of SRK in this movie?

After a longtime & after success of jab tak hai jan,CE released with

so many hopes for the king khan. So according to our survey we found out those who have been seen the movie,out of 10,8person likes SRKs role.

Do you like to see the sequel of Chennai express??

Those 10 who have already seen the movies, out of them 5 will like to will you like to see the see the movies sequel do you like the too srk

role?

sequel?

2
8
yes no

yes no

Do you like to see the movie with your family?

Out of 10 people,all 10 agree that they will like to see the

movie with their family..The response we got by this survey that,CE is a family entertainer, the movie can be seen with family. because of no vurgularity,no odd seen. Another point we got from our survey that, we made a survey of 12 people, where 4 are female n 8male.so out of 4 female 3,& out of 8male has been already seen it. so there is a good response 100% from both the gender.
is it a family entertaining movie
yes no 80% 60% 40% 20% 0% male female no yes

How much rating you will give from out of 5 star????

From the public response we found that there is a good

response from odisha circle for CE. The rating varies like 1person given 5*,5person 4 star,& 4 person 3 star. rating

5 4 3 2

4 1
0
5* 4* 3* 2* rating

1
0

0
less than 2*

From our survey we found that Chennai express movie have a good response in odisha, both in business wise & public response wise. We all Hope that movie will do a good business in odisha. As well as can be accepted by the odisha movie lovers.
We are thankful to all the person who have taken part in

our survey. We are also thankful to M/s Red chili entertainment & saharukh khan for giving us the opportunity to make a survey of CE in odisha circle.