Beruflich Dokumente
Kultur Dokumente
PRESENTED BY:
PRADEEP KUMAR(26)
SALIL RAIBOLE(27)
RAJNISH JAKHAR(28)
RISHABH SOOD(29)
ABOUT MARICO
• A leading Indian Group in Consumer Products and Services
• Found in 1991, Public Limited Company
• Renowned Brands like Parachute, Saffola, Kaya Skin Clinics
• Turnover of 1550 Crores (2006-07)
• CAGR of 13% in turnover, 15% in profits - over last 5 years
Reaching 13
Crore consumers
MARICO’s SUPPLY CHAIN
Primary Secondary
Sales Sales
Raw
Direct
Material Plants Depots Retailer
Distributors
Vendors
30 depots
Super
Stockists
Distributors
Total >
SALES & DISTRIBUTION AT
MARICO
Factory +
Distribu Super
Stock
Retai
VENDOR MANAGED INVENTORY (VMI)
Places order
Replenishment based
on norms
Distributor Marico
NOW
WITH VMI