Summer Internship Project

Presentation
on

Angel Broking Ltd.

Title

Faculty Guide: Presented By: Project Guide:

Prof. Deepak Benarjee Praveen Soni Mr. Abhimanyu Singh
Mr. Vinay Ojha PGP II Branch Head
AIM Jodhpur PGDM (Specialization) Angel Broking Ltd.
Batch 2008-10 Jaipur
 Project Title
Financial Services provided by Angel Broking Ltd. in Jaipur

Project Objective
Comparative research analysis of services provided by
Angel Broking Ltd. and other Broking Houses in Jaipur
About the Company
 Data Analysis
  Brokerage Equity          
Intraday
(In Sub- Branch
Paisa Delivery Broke es DMAT Margin
Name of Firm ) (In Paisa) Clients r (Jaipur) in Rs. Money

Angel Broking Ltd. 2 20 10000 75 3 760 5000

Reliance Money 0.5 5 40000 35 1 950 0

Sharekhan
Securities 5 25 10000 50 8 850 10000
Motilal Oswal
Securities 3 30 3000 40 5 650 5000

India Infoline 3 25 3500 15 10 805 5000

ICICI Direct 7.5 75 400 0 1 499 5000

Kotak Securities 3 30 4000 0 1 300 5000

India Bulls 3 30 10000 0 5 888 0

Anand Rathi
Securities 3 20 15000 25 15 736 0

Religare Securities 2 25 17000 80 10 750 5000

Hem Securities 1.5 20 12000 40 70 660 7000

 Value in Paisa
Angel Angel

2
Broking Broking

20
Ltd. Ltd.

Reliance Reliance
0.5

5
Money Money

Sharekhan Sharekhan
5

25
Securities Securities

Motilal Motilal
3

Oswal

30
Oswal
Securities Securities

India India
3

25
Infoline Infoline

ICICI ICICI
7.5

75

Direct Direct
C ompany Name

Company Name
Brokerage on Intraday

Kotak Kotak
3

30
Brokerage on Delivery

Securities Securities
3

India Bulls India Bulls

30

Anand Anand
3

Rathi Rathi
20

Securities Securities

Religare Religare
2

25

Securities Securities

Hem Hem
20
1.5

Securities Securities
 No. of Clients in Jaipur

Hem Securities 12000

Religare Securities 17000
Anand Rathi Securities 15000
India Bulls 10000
Kotak Securities 4000
Sharekhan Securities 10000
India Infoline 3500
Motilal Oswal Securities 3000
ICICI Direct 400
Reliance Money 40000
Angel Broking Ltd. 10000
 Findings
Angel Broking Ltd. is the second in charging lowest brokerage

Reliance Money is having 32% market share in Jaipur (Market

Leader) because of lowest brokerage whereas Angel Broking
is performing best on country level

Company is having 75 Sub-brokership in Jaipur which

provides a major part of revenue

Despite three branches Angel Broking Ltd. has 10000 clients

whereas Hem Securities has 70 branches and only 12000
clients
 Findings

 Angel Broking Ltd. is providing free of cost softwares

for online clients
 Company is providing M-connect software whereas
other companies are not having this service
 Recommendations
 Angel broking Limited has to decrease it’s margin
money it attracts more new clients and for sub-
brokership company should decrease its security

 There should be two more branches of Angle Broking

Limited in Jaipur as well as in Rajasthan so that clients
will get its services easily

 There should be more public awareness programmed

and advertisement related to company’s product and
services so that people should be more aware about
Angel Broking Limited
 Recommendations
 Company should organise customer happiness survey
for active and inactive clients both
 Company has to more aggressive toward its existing
client’s feedback and for their services after giving them
products because it can increase company loyalty as
well its brand name
 They should provide demo version of software and its
training for each clients