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INTRODUCTION OF CADBURY

Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries. Our core purpose "make today delicious" captures the spirit of what we are trying to achieve as a business. We make delicious foods you can feel good about. Whether watching your weight or preparing to celebrate, grabbing a quick bite or sitting down to family night, we pour our hearts into creating foods that are wholesome and delicious.

VISION
The Barrow Cadbury Trusts vision is of a peaceful, equitable society, free from discrimination and based on the principle of social justice for all.

MISSION
Cadburys mission statement says simply: Cadbury means quality; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered.

OBJECTIVE
To

make lots of chocolate. Improve the quality of their chocolate. To Survive in the market. Have loads of stores worldwide. To be an ongoing company. Achieve revenue growth of 20% per year. Increase earnings by 15% annually. Increase dividends per share by 7% per year. Increase net profit margins 8% to 4%

HISTORY OF CADBURY

Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824. It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate or cocoa which he made himself for his customers. John Cadbury moved into the manufacturing of drinking chocolate and cocoa. By the early 1840's Cadbury operated from a factory in Bridge Street and went into partnership with his brother Benjamin. Cadbury Brothers of Birmingham.

Cadbury's received a Royal Warrant in 1854 as manufacturers of chocolate for Queen Victoria. Cadbury's moved on to become a limited company and after the death of Richard Cadbury the sons of the two brothers joined the firm headed by George Cadbury. This was very much a family business in every sense of the word. In 1969 the Cadbury Group merged with Schweppes. Cadbury Schweppes is a leader in confectionery and soft drinks both in the UK and abroad. With factories all over the world and a host of well known brand names it has become a household name in many countries.

CADBURY- INDIA
In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai.

INTRODUCTION OF MEMBERS

CEO:
Todd Stitzer

CHAIRMAN:
Roger Carr

CEO OF CADBURY LTD, INDIA:


C.Y. Pal

PRODUCTS OF CADBURY INDIA

FUTURE FORECASTING

- Good growth in Chocolate (up 7%), led by continued strong performances in UK, India and South Africa. - Improved growth in Gum (up 4%) and Candy (up 11%) reflecting strong performances in emerging markets and growth in North America and Europe. - Excellent growth in Britain & Ireland (up 10%) and emerging markets (South America up 18%, Asia and Middle East and Africa up 14%).

- Year to date revenue growth of 5%, ahead of previous guidance for the year. -Year to date underlying operating margin growth of over 180 bps underpinned by a strong third quarter.

- Improved momentum increases confidence in good revenue growth in 2010 and 2011.
- Marketing investment as a percentage of sales was 10.4% on a constant currency basis reflecting the benefits of media deflation.

4 Ps OF CADBURY

Place
Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells its products to shops that deal with beverages and confectionery e.g. corner shops, super stores. They then sell it to the general public. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit.

Product
Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate.

Price
Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit.

Promotion The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to purchase CADBURY products and recommend it to others.

SWOT ANALYSIS OF CADBURY

STRENGTHS

WEAKNESS

-Distribution Network
-Market Share -Aggressive Marketing -Rich product mix.

- Little penetration in the rural sector.

SWOT
THREATS -Rise in the cost of chocolate and dairy products. OPPORTUNITIES Co-branding with other manufacturers of food and drink

-Entry of many foreign players in the Indian Confectionary market, which are giving higher margins to the retailers.
-The company has large exposure to foreign currency exchange rate risk

Strengths
Maintain a stable growth of a company,

With its brand name, Cadbury could counterattack the competitors.


Keep up with the financial strength by increasing its sales and profit. Acquisition rules in UK, reduce its dependence on the UK market. Overall, Cadbury has been successful through the new products (development) it has to offer.

Weakness
Weak position in the US market.
Lack of distribution network.

Total French production of chocolate bars and confectionary has slowed down in more recent years, partly due to the economic slump. Consumption of chocolate products, fall in demand due to the gloomy economic situation.
Sales of milk chocolate bars, which account for 24 per cent by volume of total sales of chocolate bars, decreased by 3.7 per cent.

Opportunity
Through its confectionary product line, to build viable positions in prioritized markets. Cadbury has other opportunities to have market development in Russia and China.

This company is also at the same time distributing its products via the internet Develop Gourmet Line.
Besides developing the Low Calorie line of chocolates and sweets, they also offer the Sugar Free sweets line. Therefore in order to get the product into a new foreign market, France, Cadbury would have good opportunities in store for them.

Threats
The company should take note of the changes in the consumers buying trend.
Price wars would occur between its competitors like Mars, Hershey and Nestle. There would be seasonal sales slumps all year round which will reflect to an increase in cost of the raw materials needed. Cadbury would then have to be prepared for growth of small local gourmet chocolates and regional candy manufacturers. Also to be aware of the cost of packaging materials as it has increased over time.

PEST ANALYSIS

P - POLITICAL Since the budget range is decontrolled, no political effects are envisaged.
E - ECONOMICAL 1) Increasing per capita income resulting in higher disposable income. 2) Growing middle class/urban population increase in demand. 3) Low cost of production better penetration. S - SOCIAL 1) Per capita consumption expected to increase fashion. 2) Increasing gifts culture increase in demand . 3) Lower cholesterol than mithais (sweet meat) subsbstitute demand.

T - TECHNOLOGICAL Will have to reinforce technology to international levels once India is a free economy.

COMPETITORS OF CADBURY

Within Chocolate, it's interesting that Cadbury is a very small player outshone by Nestle, M&M Mars (now called Masterfoods) and

Hershey.
Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - perhaps #2. This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.

AWARDS WON BY CADBURY


Cadbury India Limited won the Client of the Year at the Effie's 2011. Cadbury wins the Gold Standard at the 2011 APPIES Awards. Cadbury wins a silver trophy at the University of Asia and Pacific (UA&P) Tambuli Awards. Cadbury wins Gold at the Asian Marketing Effectiveness Awards 2011. Cadbury wins 8 Creative Abby Awards at the Goa Fest 2011. Make-A-Wish Corporate Partner Award 2011. Cadbury ranked among Indias Most Respected Companies 2011. Cadbury ranked among the Best Companies to Work For 2011. Cadbury retains AAA rating awarded by CRISIL 2010.

CONCLUSION:

In order for Cadbury to reach the peak of achievement, the company would have to stress on the global growth of the product. It can be a risk to market it in the region France, but with careful study of the target market segments and its economic position, it can be an attainment. Cadbury should also look into other countries like the Asia Pacific in order to market its products popular globally. But then again, careful considerations to look at its major competitors and to obtain the rules and regulations of a certain country are equally important.

SUBMITTED BY:
ISHITA UPADHYAY (4659) NAYANSHREE JAIN (4679) SNEHA BHAMBHANI (4716) VARTIKA MALVIYA (4730)

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