Beruflich Dokumente
Kultur Dokumente
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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I
DF
Capitais Norte:
(So Lus, Teresina, Belm e
VII
Manaus) Incrementos:
Populao: 2,5% IPC: 2,5%
Paran
VI
IV
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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5
Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 5 - Interior do Estado de So Paulo excluindo os municpios da rea 4, divididos em rea Noroeste, Litoral, Campinas, Ribeiro Preto, demais municpios da Grande So Paulo e Vale do Paraba.
rea 6 - Curitiba, Porto Alegre, e mais rea 6 (interior Paran, Santa Catarina, interior Rio Grande do Sul)
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 7 - Distrito Federal e demais rea 7 (Mato Grosso do Sul, Gois, Distrito Federal).
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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AUTOSERVIOS
Auto-Servio:
So lojas onde o consumidor escolhe os produtos sem a intermediao de um vendedor ou balconista. Tem como caracterstica fundamental o check-out, carrinhos ou cestas disposio, alm do nmero mnimo de categorias do grupo alimentar.
LOJAS TRADICIONAIS
Padarias:
So estabelecimentos classificados como alimentares tradicionais que tm como atividade principal a fabricao de pes
Outros Tradicionais:
So lojas alimentares onde o atendimento feito por um vendedor ou balconista, com presena do nmero mnimo de categorias do grupo alimentar.
Convenincia:
So estabelecimentos comerciais varejistas, integrados predominantemente a um posto de servios, com diversificado mix de produtos/servios, rea de vendas inferior a 450 m2, horrio estendido de funcionamento (preferencialmente 24 horas por dia, os 365 dias do ano)
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Canal Bares
Bares:
So estabelecimentos varejistas que no atendem os requisitos de uma loja alimentar e tenham % de consumo no recinto da loja (refrigerantes, bebidas, alimentos, etc), mximo de 19 mesas e um nmero mnimo de categorias do grupo bar
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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N Mnimo de Categorias 3 4 5
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Estrutura do Mercado
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Anlise Tendencial
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Anlise Comparativa
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 1
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 2
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 3
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 4
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 5
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 6
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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rea 7
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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Copyright 2010 The Nielsen Company. Confidential and proprietary.
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