MAF 680

CASE STUDY : JOHNSON TURNAROUND

ERNIE SHAMIRA BT ABDUL RAHMAN FATIN BT TUMAISURI FAZRAH BT KADIR NORHASLINDA BT ALI SITI RAUDAH BT SIMAN

SWOT ANALYSIS
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1.STRENGTH
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2.OPPORTUNITY
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3.THREAT
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4.WEAKNESSES
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Unprofitable Product
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Re-label Donate the remain unsold stocks

Increase CSR Maintain goodwill

Profitable Product
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Dual outsourcing from China and Thailand To have substitute supplier

Over Staffing
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Shifting system

Increase efficiency and communication Save money

Poor Asset Management

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Lease the asset to the related industry. Sell through online such as eBay, amazon.com or alibaba.com. Benefit : To improve cash flow

Open tender and sell to the highest bidder. Benefit : Save cost of space in warehouse

Poor Debt Control

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Send Reminder Encourage to make early payment Ask to pay at least partial payment before proceed for the next purchase.

Factoring method Credit term

CONCLUSION
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Since we are facing the dilemma of turnaround, we have to ensure that the turnaround strategy is being applied as a whole by avoiding unnecessary spending and eventually it will boost our sales and therefore the financial will stable.