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MOTIVATION

PROCESS IMPORTANCE NEED HIERARCHY THEORY

MOTIVTION
Motivation can be defined as stimulating, inspiring and inducing the employees to perform to their best capacity. Motivation is a psychological term which means it cannot be forced on employees It comes automatically from inside the employees as it is the willingness to the work. Motivation is an endless process.

The process of Motivation


Felt need or deficiency Search for alternative To satisfy the need Selecting the most suitable alternative

Determination of future need

Evaluation of need satisfaction

Carrying out the chosen option

FELT A NEED: The motivation process begins whenever the individual working In the organization develops a need and wants to fulfill that need. SAERCH FOR ALTERNATIVE TO SATISFY THE NEED: After feeling the desire to fulfill the need, the employee starts searching for various ways and means to satisfy his need. SELECTING THE MOST SUITABLE ALTERNATIVE: After finding different ways and means to satisfy the need, the employee selects the way or alternative which suits him the most. CARRYING OUT CHOSEN OPTION: After selecting the alternative the employee starts behaving according to the requirement of that alternative. EVALUTION OF NEED SATISFATION: After behaving in the required manner for some time, the employee evaluates whether his need is satisfied or not. If his need is satisfied he goes to the next step looks for a new need, but if it is not satisfied then he goes to step2 and selects other alternatives to satisfy his need. DETERMINATION OF FUTURE NEED: After fulfilling one need the employees start developing another need and the whole process is repeated.

IMPORTANCE

1. IT SETS IN MOTION THE ACTIONS OF EMPLOYES: Without motivation the employees try to perform minimum activities in the organization. But the motivation fills in the desire to perform to their maximum level. All the resources of the organization are of no use unless and until the employees use these resources. The motivated employees make best use of the resources. 2. IMPROVES EFFICIENCY: The motivation improves the efficiency level of employees which means the employees start performing the job to the best of their ability with minimum wastage of time and resources because motivated employees always go for best utilization of resources. The motivation bridges the gap between the ability to work and willingness to work and willingness always improves efficiency. 3. HELPS IN ACHIEVING THE ORGANISATIONAL GOAL: The motivated employees always try to achieve the organizational goal and contribute their best efforts for the realization of organizational goal and as they know with the achievement of organizational goal only they can achieve their personal goal. All the employees contribute their efforts in one direction of accomplishment of goal.

4. MOTIVATION CREATES SUPPORTIVE WORK ENVIRONMENT: In motivation the relations between superior and subordinates are always improved. When the employee get their need satisfied or get the recognition and respect in the organization then they always offer a supportive hand to superiors. There is more cooperation and coordination in the organization and all employees work with the team spirit.

5.REDUCTION IN EMPLOYEES TURNOVER: The motivation creates confidence in the employees to get their needs satisfied in the organization itself. They always select the alternative to remain in the organization and increase their earning rather than leaving the organization and increasing their earnings. With motivation the turnovers are less because the satisfied employees never leave the job.

NEED HIERARCHY THEORY


MASLOWs NEED HIERARCHY THEORY
Physiological Needs (Food Shelter Clothing) Safety And Security Needs (Physical Security And Economic Security) Social Needs (Need To Be Loved)

Esteem Need (Need To Get Respect)


Self Actualization Needs (Need To Achieve Aim In Life)

1. PHYSIOLIGICAL NEEDS: These needs include basic requirements for survival and maintenance of human life. The common physiological needs are FOOD, SHELTER AND CLOTHING. The employees develop these needs for their survival that is why they are at the top in sequence. These needs can be satisfied when monetary incentives are offered by the employers.
2.SAFETY AND SECURITY NEEDS: Once the present day physiological needs are fulfilled then the people start thinking about their future as they want to secure their future by making sure that in future also they continue to satisfy their physiological needs. Under safety and security there two categories: PHYSICAL SECURITY: Which means safety illness, accident, fire etc. ECONOMIC SECURITY: Which means having sufficient funds to meet the future physiological needs and to come out of physical security threat. The people who have more o safety and security need active get motivated by monetary incentives.

3. SOCIAL NEEDS: It means the for love, affection, companionship, friendship etc. Once the people satisfy their physiological and safety needs then the social need become more active and to fulfill the social needs the managers prefer team-work arrange formal and informal get-together so that employees can develop social relationships. 4. ESTEEM NEEDS: These needs are related to the respect and recognition. When the above three needs are satisfied then people start demanding respect for themselves in a group. This need is more common in higher level employees. Esteem needs can be satisfied through non-monetary incentives. 5. SELF-ACTUALISATION NEEDS: This need refers to realizing or reaching to the aim of your life. Once the employees becomes what he wants to become it means actualisation need.