Essay writing

Compare the representations of ethnicity in two music videos Africa Shox (Leftfield, 1999) and Like a Prayer (Madonna 1989)

Candidates will produce an individual portfolio (30% of GSCE) containing: comparative analytical assignment (60 marks)
production exercise (40 marks) linked to the assignment evaluative commentary (20 marks) on the planning process and the production exercise, together with evidence of planning.

The comparative analytical assignment can be written (word processed) but may also be submitted as a slide presentation such as PowerPoint or a podcast.

As guidance, written work should be approximately 8001,500 words in length and this may be divided into sections. For those submitting their work in the form of a slide presentation such as PowerPoint, between 15-25 slides are recommended.

What to Include: Narrative (how the story is told) Target Audience (who it is aimed at) Background of artist (Leftfield and Madonna) Conventions of Genre (Electronica and Pop) Personal Response Representation (in this case - Ethnicity) Screen grabs.

Add these details to your existing Assignment.

Introductions
Although they can vary.(one paragraph) State what you are going to do in the essay few short clear sentences. Finally tell the reader what you are going to argue or conclude. What else could you include?

Main body
Major part in your essay Typically 3 or 4 points of discussion (though can vary) For each point explain clearly your point, showing how this line of essay directly addresses the essay title

Paragraph
Main point, plus supporting evidence and conclusion structure. State the main point that you are making at the start of the paragraph; then give your evidence and/ or reasoning in support of the point; and refer back to the main point again as you conclude your paragraph.

Conclusion
Brief and to the point, no more than a paragraph in length. Aim to summarize your essay by gathering the most important of the points that you have made. This summery can then be used to justify your main argument conclusion.

 Ethnicity Characteristics of a social group having racial, cultural and religious traits in common. Genre classification of media texts groups Icon- a sign that works by resemblance Iconography particular signs that we associate with particular genres, such as physical attributes and dress of actors, settings and tools of the trade Connotation the meaning of a sign that is arrived at through the cultural experience the reader brings to it. Intertexuality the way in which texts refer to other media texts that producers assume audiences will recognize. Linear narrative a plot that moves forward in a straight line without flashbacks or digressions. Mise-en-scene put on the stage lighting, costume props. Representation the process by which the media presents the real world. Technical codes camerwork, lighting, editing, sound, sfx