Chapter 10

Chapter 10 Business Intelligence Road Ahead
Fundamentals of Business Analytics RN Prasad and Seema Acharya Copyright 2011 Wiley India Pvt. Ltd. All rights reserved.
Learning Objectives and Learning Outcomes

Learning Objective(s) Learning Outcome(s)
To learn how BI seamlessly integrates with To appreciate the benefits that will technologies such as Mobile computing, ensue from collaboration of BI with Cloud Computing, Social CRM, etc. other technologies such as Mobile computing, Cloud Computing, Social CRM, etc.
Session Plan
Lecture time Q/A
: 45 to 60 minutes : 15 minutes
Agenda
Understanding BI and Mobility Data Security Concerns for Mobile BI BI and Cloud Computing Benefits of BI in Cloud Computing Why ERP ? Need for BI in ERP Benefits of BI in ERP Social CRM and BI
Answer a Quick Question
Do you think BI should be used in conjunction with other technologies such as Mobility, ERP and Social CRM, etc.?
Need of BI and Mobility

Mobile technology offers a solution to people who want to do things on the move. Two major offerings of Mobility: 1. 247 connectivity 2. Mobile workability Need for better and faster transfer of information extracted by decision support systems to the people who consume that information Power to be able to view performance metric reports, KPIs, etc. anywhere, anytime on your hand-held mobile device To make quicker decisions for your business
BI Mobility Timeline
The Antediluvian Era BI was delivered to the end-users by a system that consisted of a wired local computer network
Taking Up the Challenge Era of smartphones and laptops

The Roadblocks Small screen for viewing reports and KPIs; hence lack of detail. Poor resolution Poor connectivity Poorly equipped browsers. Information is sent to recipients on fixed schedule. However, recipient has no control over it. Small amount of transmitted data Limited user interactivity: no analysis capability; no drill-down; no drill-through to subreports No freedom to query either. Low on memory and processing power. Fundamentals of Business Analytics Very limited functionality on keyboard. RN Prasad and Seema Acharya Copyright 2011 Wiley India Pvt. Ltd. All rights reserved.
Overcoming the Shortcomings

Wireless e-mail Larger screens Advanced browser
Advanced MOS (mobile operating system) QWERTY keyboard and thumbwheel for better user interactivity. A native application for the device that is specially designed for the mobile screen to provide superior interactivity
Smaller, lighter and easily portable laptops

The Present
Usage Model of Mobile BI Exception and alerts Push Reporting Pull Reporting Mobile Devices/Applications as of Today MOS (Mobile Operating System)
Apple iPhone
Apple iPad
Data Security Concerns for Mobile BI

Device Security Let the source data stay on centralized servers Transmission Security Use of SSL (secure sockets layer), VPN (virtual private network) connection, cryptographic encryption of data transmitted, etc. Authorization, Authentication and Network Security
Assigning access privileges to users through IDs and/or passwords, all stored in an encrypted database storing user credentials.
BI and Cloud Computing

What is cloud computing? It is location-independent computing, whereby shared servers provide data, software and services to computers and other devices as and when required Any user who has access to the Internet can use the cloud and the services provided by it.
Since all these services are connected, users can share information between multiple systems as well as with other users
Local computers need not take the heavy load when it comes to running applications. The network of computers that forms the cloud handles the load instead. Due to this hardware and software demands reduces on the users side.
Do you think BI on the cloud will prove to be a slightly inexpensive proposition?
Benefits of Cloud Computing

Software as a subscription Reduced software maintenance Increased reliability Increased scalability Cost reduction Matches current computing trends Portability/accessibility Efficient use of computer resources Version-less software Environment friendly Pay per use
Why BI should be on Cloud?

Increased Access, Maximum Results Faster ROI Lower Implementation Costs Lower On-Going Costs Scalability Flexibility Greater Visibility Data Warehouse on Cloud
Why ERP?
Benefits of ERP
Consistency and reliability of data across the various units of the organization
Streamlining the transactional process A few basic reports to serve the operational (day-to-day) needs
Will ERP serve the analytical and advanced reporting needs of the organization?
Need for BI in ERP
PlusSales has humungous amount of data in a multitude of systems. Most, if not all, of the organizations financial data is safely housed in the ERP system. But Kevin, a senior executive, looking to gain a quick view of how the business is progressing requires not only the financial data but also the data from sales, inventory, CRM, etc. His needs can be satisfied from a merged data set that combines data from all the systems. What is the solution? Business Intelligence could do just that, i.e., it can include data from internal and external sources; it can support information access to external parties, vendors and customers, etc.; it can provide real-time actionable business insights; it can provide single version of the critical information; it can support the analytics and reporting needs of the organization; and much more.
Benefits of BI in ERP
ERP today is considered as Trusted Data Source and hence basing decisions on ERP data is considered more Safe by decision makers. Employs customized analytics to meet business needs. Enables users to perform what if forecasting. Enables users to develop customized reports. Presents key information in dashboard views using charts, pivots, gauges, etc. Drills down to view data at a more detailed level. Drills across from dimension to dimension at the same hierarchical level. Merges information from multiple varied systems to provide a unified source of data. Performs trend analysis using historical data. Searches for hidden patterns.
Social CRM and BI

Paul Greenberg, a leader in Social CRM, defines it as:
CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. Its the companys response to the customers ownership of the conversation.
Social CRM and BI Contd

Essentials of Customer Relationship Notice/observe the customers requirements, habits, choices and preferences etc. The details of each and every interaction with the customer can be recorded using a transaction processing system. Remember the customers behavior over time The transaction processing system can collect humungous amount of data, but this enormous amount of data will simply remain data mounds if it is not carefully cleaned, sorted, merged, organized and summarized. That leads to the data warehouse. Learn from the past interactions with its customers Now is the time to apply intelligence to memory. This will help recognize patterns, propose hypothesis, accept or dismiss hypothesis, make predictions, etc. The data warehouse is used to capture the differing needs, preferences, choices, propensities, etc. of the customers.
Social CRM requires dealing with conversations and relationships with social customers in addition to the data or information that you might have about them.
Summary please
Ask a few participants of the learning program to summarize the lecture.

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Chapter 10 Business Intelligence Road Ahead

Learning Objectives and Learning Outcomes

Lecture time Q/A

Answer a Quick Question

Need of BI and Mobility

Taking Up the Challenge Era of smartphones and laptops

Overcoming the Shortcomings

Smaller, lighter and easily portable laptops

Data Security Concerns for Mobile BI

BI and Cloud Computing

Answer a Quick Question

Do you think BI on the cloud will prove to be a slightly inexpensive proposition?

Benefits of Cloud Computing

Why BI should be on Cloud?

Answer a Quick Question

Need for BI in ERP

Social CRM and BI

Social CRM and BI Contd

Ask a few participants of the learning program to summarize the lecture.

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