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HISTORY AND GROWTH

Founded in 1989 ,Inter Globe also became the national distribution

company in India for Galileo International.

Inter Globe Technologies is a BPO and IT services provider across the travel, transportation and hospitality domains

Virgin Atlantic and Expedia.com and was ranked amongst the world's top three Travel Technology Solutions provider.

Indian aviation growth is 18%. Indian Airports will probability handle over 100 million passengers every year. The investment plants to the tune of US$9 billion has been made by the Aviation ministry for modernizing the existing Airports by 2010

Indigo airlines

IndiGo is a private, low-cost airline based in Gurgaon, Haryana, India.

started operating from August 2006, it has established itself as one of

India's leading airlines

By using its model of efficient, low-cost operations and by attracting customers with low fares.

IndiGo has the second largest share in India's domestic air travel market.

COMPANY PROFILE

IndiGo is built for people with things to do, places to be, people to see.

By minimizing the cost/time/tension of air travel, IndiGo opens up a

country full of opportunities.

With IndiGo, you've got a billion reasons to fly! IndiGo incorporates

the best hardware, software, interface design & personnel from around
the world.

They uses all of the resources to design processes and rules that are

safe and simple, that make sense, and that cut waste and hassles, which
in turn ensures a uniquely smooth, seamless, precise.

CONTINUED

IndiGo connects all the major cities in India and even some of the

remote ones. The airline currently operates 120 daily flights with a
fleet of 19 brand new Airbus A320 aircrafts and flies to 17 destinations.

These destinations include Agartala, Ahmedabad, Bangalore,

Bhubaneshwar, Chennai, Delhi, Goa, Guwahati, Hyderabad, Imphal, Jaipur, Kochi, Kolkata, Mumbai, Nagpur, Pune and

Vadodara.

IndiGo operates as a subsidiary of Interglobe Enterprises Ltd,it has redefined airline quality standards by using Airbus A320-232s,

having 19 such aircrafts in its possession already; and dishes out

OBJECTIVES

To study the external environment of the Aviation Industry in India.

Internal environment analysis is conducted for Indigo

Airlines.

To study the usage of low cost strategy & offering high quality of services.

PROMOTERS OF INDIGO AIRLINES

Inter globe services :

InterGlobe Enterprises managing director Rahul Bhatia likes to keep a low profile, but his business makes him visible all over India -- and, increasingly, the world.

InterGlobe's domestic airline IndiGo, with its two-tone blue livery and
enviable on-time performance, has become a familiar, favoured brand.

IndiGo was on the front pages recently because of a reported order for 180

new Airbus aircraft, worth $15 billion.

At the Paris Air Show in 2005, the company made headlines for a similar reason. It ordered 100 aircraft, at $6.5 billion, when IndiGo had not even been launched

VISION AND MISSION

Vision
The vision of Indigo is to give a hassle free travel experience, on time
flights with affordable fares.

Mission
The carrier now has bold plans to become one of the countrys top operators in the international market the state run flag carrier Air India as the top third airline in India in 2010.

Values
The values of the inter globe group are integrity, customer orientation and future mindedness.

QUALITY POLICY

"To attain organizational excellence by developing and inspiring

the true potential of companys

human capital and providing opportunities for growth, well being and enrichment".

To create a value and knowledge based organization by

inculcating a culture of learning,

innovation & team working and aligning business priorities with

aspiration of employees leading

to development of an empowered, responsive and competent human capital

AWARDS AND ACHEIVEMENTS

IndiGo has won the following awards for its excellent service across the

Indian airspace

Best LCC by the Airline Passengers Association of India (2007) Best LCC at the Galileo Express Travel Awards (2008) CNBC Awaaz's Travel Award for best low cost airline(2009) Safety Excellence Award by Rajiv Gandhi International Airport (2009 Most Admired Travel Product of the Year 2009 by SATTE (2010) Best Domestic Low Cost Service Airline for the Year 2010 by Travel Agents Association of India (TAAI) (2010)

Safety Excellence Award by BIAL (2010) Skytrax Central Asia's best low-cost airline award (2011)

Future Growth & Prospects

The perception for a low fare airline has often been that low cost equates to low quality.

The big objective was that we didnt want low cost to be low quality" . India was then one of the most underpenetrated aircraft markets in the world, so IndiGo spread it over a period of ten years

IndiGo is now halfway through the order and has been in the business only for five years.

The 100th aircraft would arrive in 2015. In 2015. The industry always would need planes, but getting more of the same planes with the current

technology would have put IndiGo at a comparative disadvantage.

The only way one can make it to the finishing line is not being of a consistent speed, but knowing when to speed up and conserve energy".

SWOT ANALYSIS
Strengths:
Cost leadership: Successful implementation of low cost strategy. Continuous innovation to improve on non price factors. Tie-up with hotels & ease of ticket booking for customers.

Weaknesses:
Scope of product differentiation is less. Indigo is not exploring the untapped domestic air cargo market.

CONTINUED
Opportunities:
Opening up of International Skies. Largest Market share among LCCs in Indian Market. Middle Class taking to the skies.

Threats:
Rising Labor costs.

Many competitors in the markets.

Rising Fuel Costs.

CONCLUSION
By having studied all the contents of the IndiGo Airlines I would like to conclude that the indigo Airlines is using a low cost operating strategy and very successful in offering its services to its customers and satisfying them and gaining profits contributing to our Nation.

Thank you