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Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
CA-1
Opportunities in Retailing
As owner of a retail business As a retail employee
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
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Ownership
Three-quarters of retail outlets are sole
proprietorships Many of todays retail giants began as independents Wal-Mart Home Depot J.C. Penney McDonalds Sears
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
CA-3
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
CA-4
openings Rely on the law of large numbers (it may take 10-20 contacts to get 2-4 interviews) Make sure your resume and accompanying cover letter highlight your best qualities Show your resume to at least one professor
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
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important one Be prepared to raise your own questions Dress appropriately and be well groomed Verify the date and place of the interview Have a pen and pad available to record information after the interview is over Write a note to the interviewer within a week
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Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
franchise operation? Does the opportunity offer an acceptable and clear career path? Does the opportunity include a formal training program?
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
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good performance? Will you have to relocate? Will each promotion in the company result in greater authority and responsibility? Is the compensation level fair related to other offers? Can a good employee move up the career path much faster than an average one? If owning a retail firm is a long-term goal, which opportunity is the best preparation?
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Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.
Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall
CA-9