CS321 Current Uses of Computers in Business and Industry

Business Analytics: Big challenges and solutions

Business Analytics software

2010 IBM Corporation

Business Analytics software

The world is getting smarter

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Interconnected
An estimated 2 billion people will be on the Web by 2011 ... and a trillion connected objects cars, appliances, cameras, roadways, pipelines

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Instrumented
In 2008 over 10B CPUs were produced, up from 1B in 2000. The average car has over 50 processors and the 5B mobile phones in use have at least 1

Intelligent
220 Billion pieces of user generated content exists on the web today and 200M tweets are sent daily

2010 IBM Corporation

Business Analytics software

IBM has been involved with Business Analytics for a long time..

Electrical Tabulating and Accounting Machines analyze the facts of a business. They supply executives with details of sales, costs and operating data, permitting the formulation of policies and assisting in the proper control of business. These machines compile data quickly and with a great saving in clerical expense, furnishing reports which it would be impracticable to obtain by manual methods.

2010 IBM Corporation

Business Analytics software

The past, present and future of Business Analytics

What is Business Analytics?

Who uses Analytics software?

What are the benefits?

What are the big trends in Analytics?

2010 IBM Corporation

Business Analytics software

What is Business Analytics?

2010 IBM Corporation

Business Analytics software

Watch - http://www.youtube.com/watch?v=RapyMc-sQVQ

2010 IBM Corporation

Business Analytics software

Buzzwords from the video

Pervasive across the organisation

Predict those customers with most value

Whats the optimal price

Drive business decisions Use data in a meaningful way

Greater insights

Fine-tune inventory

Barriers to analytics are reduced

Run more efficiently

2010 IBM Corporation

Business Analytics software

Better Outcomes Smarter Decisions Actionable Insights

Relevant Information

2010 IBM Corporation

Business Analytics software

The past, present and future of Business Analytics

Who uses Analytics software?

2010 IBM Corporation

Business Analytics software

Actionable Insights to Answer Key Questions How are we doing?

MARKETING

FINANCE

How are we doing?

SALES HR

Why? What should we be doing?

OPERATIONS CUSTOMER SERVICE IT PRODUCT DEVELOPMENT

2010 IBM Corporation

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Business Analytics software

Across the Enterprise

Align resource plans for intelligent growth and profit Comply with confidence

Reduce customer churn Increase satisfaction and loyalty

Optmize staffing mix Benchmark benefits

Improve competitive positioning Prioritize profitable product delivery Drive greater demand

Business Analytics
IBM Business Analytics

Reduce portfolio gaps Reduce development risk

Maximizing pipeline effectiveness and customer profitability

Improve production capacity Reduce buffer inventory

2010 IBM Corporation

Business Analytics software

A leading user of IBM Business Analytics

2010 IBM Corporation

Business Analytics software

The past, present and future of Business Analytics

What are the benefits?

2010 IBM Corporation

Business Analytics software

= Analytics Quotient Realized = Potential

The more you infuse analytics into your business, the higher your AQ and the better you and your business will perform
2010 IBM Corporation

Business Analytics software

The AQ Journey
AQ maturity determined by: Decision-making savvy Readiness and capacity to leverage analytics across critical roles and processes Mastery of information

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Manual, slow, error prone, cumbersome, fragmented Data quality concerns

Automated, instant, accurate, seamless, converged Data governance is in place

2010 IBM Corporation

Business Analytics software

Demonstration

Planning, Analysing and Forecasting with IBM Cognos software

2010 IBM Corporation

Business Analytics software

The AQ Journey

STEP 1:

Novice
You rely on spreadsheets with information gaps The rear view is your only view

Manual, slow, error prone, cumbersome, fragmented Data quality concerns

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Automated, instant, accurate, seamless, converged Data governance is in place

2010 IBM Corporation

Business Analytics software

The AQ Journey
STEP 2:

Builder
STEP 1:
You have a view into current results and a little of whats driving them Results are shared with other teams within your department

Novice
You rely on spreadsheets with information gaps The rear view is your only view

Manual, slow, error prone, cumbersome, fragmented Data quality concerns

19

Automated, instant, accurate, seamless, converged Data governance is in place

2010 IBM Corporation

Business Analytics software

The AQ Journey
STEP 2:

STEP 3:

Leader Builder
STEP 1:
You have a view into current results and a little of whats driving them Results are shared with other teams within your department Your VP sets the strategy Your departments metrics map to other departments metrics You look forward as much as you review the past

Novice
You rely on spreadsheets with information gaps The rear view is your only view

Manual, slow, error prone, cumbersome, fragmented Data quality concerns

20

Automated, instant, accurate, seamless, converged Data governance is in place

2010 IBM Corporation

Business Analytics software

The AQ Journey
STEP 2:

STEP 4: STEP 3:

Master
Top-down goal setting Insights flow freely across divisions and departments. You allocate resources, minimize risk and maximize outcomes with equal ease and speed

Leader Builder
STEP 1:
You have a view into current results and a little of whats driving them Results are shared with other teams within your department Your VP sets the strategy Your departments metrics map to other departments metrics You look forward as much as you review the past

Novice
You rely on spreadsheets with information gaps The rear view is your only view

Manual, slow, error prone, cumbersome, fragmented Data quality concerns

21

Automated, instant, accurate, seamless, converged Data governance is in place

2010 IBM Corporation

Business Analytics software

The past, present and future of Business Analytics

What are the big trends in Analytics?

2010 IBM Corporation

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Watch the first few mins of http://www.youtube.com/watch?v=k9plApugrvU

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Businesses on a Smarter Planet are dying of thirst in an ocean of data

90%

80%

20%

of the worlds data was created in the last two years

of the worlds data today is unstructured

is the amount of available data traditional systems leverages

1 in 2
business leaders dont have access to data they need
26 Source: GigaOM, Software Group, IBM Institute for Business Value"

83%
of CIOs cited BI and analytics as part of their visionary plan

5.4X
more likely that top performers use business analytics

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Business Analytics can be applied to all big data problems

Business Analytics
Real-time Scoring Predictive Analytics Sentiment Analysis Real-time Monitoring

Integrated Enterprise-ready Open Source Based

Big Data Platform

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Cloud
Analytics as a Service Cloud deployment increasingly relevant Cloud-optimized: multi-tenancy, resource sharing, scaling in/out and up/down, workload optimization, license/cost optimization, business and regulatory constraints Public data streams more accessible exchange rates, crime rates, economic statistics New data/access models Many clients computers, mobiles, tablets
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Hadoop Columnar

Mobile Analytics
Analytics is about information for better decisions Mobility is about access to information anywhere

Author centrally Secure, broad access to analytic content Simplified user experience across devices Schedule reports for immediate access Wide device support (iPad, iPhone, BlackBerry, PlayBook, Android etc.)
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Sensor Based Query (Location Aware, accelerometer etc)

Business Analytics software

Why is mobile different?

Mobile users require efficient and timely access to information. Interactions are short and focused, interruptions are common. Devices are often exclusively touch-based. User interfaces must be easy and obvious . Screen real-estate is precious. Typing should be minimized. Users expect device integration: location, camera, accelerometer. as well as contacts, email, etc.

The UI bar is higher . Aesthetics of a mobile interface are afforded higher importance by users. Applications must still be usable when out of wireless coverage . Timeliness of data must be communicated. Security is critical. Often used for monitoring as opposed to active consumption. Social interactions are important. Mobile hardware and user interfaces evolve much faster than the typical enterprise software cycle.

Mobile users today expect high-fidelity access to the same information they have on the desktop, presented in an easy-to-learn, mobile-friendly (often touch-friendly) format.

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3 2011 IBM Corporation

Business Analytics software

Why is Mobile Development Different?

Limited Memory, Processor iOS devices are uniformly high-specd but Android (and BB) devices cover the entire spectrum. Use as little memory as possible or risk getting killed by the OS. Be ready to free memory on demand. Offload intensive processing to the cloud. No virtual memory. Battery Life Dont hold network connections open. Dont run intensive background processes. Security Security risks are elevated. Plan for theft/loss of device. Network Networks can be slow and unreliable. Cache data for offline use. Dont block the UI on network operations. Apps can be rejected for network overuse. Process Model Background tasks are strictly managed (iOS). Applications can be suspended or killed at any point. Apps must serialize/deserialize their state. UI Model Proprietary UI frameworks. Apps run full-screen/modally. No hover gesture. OS will kill apps with unresponsive (e.g. > 5 sec.) UI threads. Testing Test automation is hard. Simulators dont have perfect fidelity; emulators are slow. On-device testing is often best. Coverage across broad range of devices is hard. Form Factors Screen sizes vary widely. Tablet vs. phone UIs are very different (e.g. 1-panel vs. 2-panel). Touch targets have a minimum size. App must handle switch between portrait and landscape. Users expect app to adapt to all situations. Languages Objective C, Java, C/C++, etc. Platforms iOS, Android, BlackBerry (+BBX, +Playbook OS), WP7, Java ME, MeeGo, Bada, BREW, WebOS, etc. App Deployment Apps must be signed. Side-loading not always allowed. App Stores hold only a single version of app. Inter-app Communication Apps are strictly sandboxed. No shared filesystem. Models vary: intents/activities on Android; URL schemes (iOS); etc. 4 2011 IBM Corporation 34

IBM Evolving the Analytics Experience

Next Generation Analytics: Reasoning & Learning

Enterprise Analytics
Personal Analytics

Learning Systems
Programming and Data transform to Learning and Intelligence

Attributes
Learn & Self-train (e.g. beyond programming) Interface Naturally & Accessibly with Humans and the World (including multi-modal real time sensory input and output)

Provide Insights, Create and Test Hypothesis

Enable Better Outcomes A new class of systems that will be transformative to the enterprise
Today
The Calculating Paradigm

Future
The Learning Paradigm

2 Competitors
General Purpose System A Software with Function C General Purpose System B Software with Function C

2 Competitors
Learning System A
Learning System B

Experiences from Experiences from Company 1 Company 2

Same Output
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Different Output; Differentiation

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Watch - http://www.youtube.com/watch?v=95eF4Dn3CL0

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THE END

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