The Chennai Silks

Diwali 13

IBS - Bangalore

11/12/2013

Agenda.
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The Chennai Silks. Why Television Ad.? Diwali and The Chennai Silks. Me and The Chennai Silks. Analysis of the Ad. The Chennai Silks Diwali Campaign 2013

IBS - Bangalore

11/12/2013

The Chennai Silks

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Founded by Shri. A. Kulandaivel Mudaliar 1991 as Kumuran Silks Re named as The Chennai Silks 2001 Chennai, Coimbatore, Tirupur, Erode, Trichy, Karur, Ernakulam and Tirunelveli. The advanced supply chain Management makes automatic updation of stock, and therefore greater precision in inventory control.

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www.thechennaisilks.com e commerce website (arm) of The Chennai Silks. Brand Ambasodor ANUSHKA SETTY (Kollywood Actress)

IBS - Bangalore

11/12/2013

Why Television Ad?

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The Code for Self-Regulation of Advertising in India, established by the Advertising Standards Council of India (ASCI), is applicable on Television Commercials (TVCs). If consumers see an advertisement, which they consider misleading or offensive, they can write to ASC.

As a report says out of 1.2 bn population, 50 60 mn people watches tv ads and this is the best way to cover mass population for country like India.

One can tap un tapped market and acquire new customers by tv ad.

IBS - Bangalore

11/12/2013

Me & The Chennai Silks.

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Im little bit jealous of The Chennai Silks because, it is celebrating 23rd Diwali while Im celebrating 22nd. My mother is my first love and most of the sarees that my mother have is from The Chennai Silks, especially Vivahah & Designers saree and she loves to shop over there.

And also Anushka is my favourite Actress and she is endorsing The Chennai Silks.
The advertisement is so colourful and heart touching, which reminds me my traditional way of celebrating Diwali.

IBS - Bangalore

11/12/2013

IBS - Bangalore

11/12/2013

Diwali 13 Ad.
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One can always find smile on their face when seeing this ad. This ad conveys that, Diwali is one of the major festival for Hindus and throughout Diwali (Normally 4 days of celebration in South India)people wears new dresses and present new dresses to their dear ones. The Chennai Silks fulfils their need by providing all varieties of dresses for children, men, women & Old Age People with lot of cares. Diwali the festival for lighting, ad carries a message that lightening over people is as important as home. The graphic that used in this ad supports and carries the message that The Chennai Silks wants to convey in an holistic manner.

IBS - Bangalore

11/12/2013

Contd..
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This ad is mainly targeted for family and most importantly influences Kartha, who is having final decision on buying dresses for festivals like Diwali. This ad shows that every age people starting from 10 to 60 can enjoy shopping @ The Chennai Silks.

IBS - Bangalore

11/12/2013

Contd
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The Chennai Silks The one brand makes Diwali colourful competing with other major brands, which clearly delivers their brand message from this ad, that The Chennai Silks brings joy, happiness & fresh life and power to celebrate Diwali with friends, relatives and dear ones. This brand brings out the importance of Diwali and the happiness of people by gifting new dresses and enjoying crackers and sweets on the day of Diwali.

IBS - Bangalore

11/12/2013

Contd
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The impact on The Chennai Silks ad in Society is when people thought of purchasing dresses for Diwali their first choice is The Chennai Silks especially in Madurai and Krishnagiri. All the ads of The Chennai Silks past 10 during Diwali carries same Message. i.e. their value & the integrity in deadlines and the caring & love for people and family clearly shows off.

IBS - Bangalore

11/12/2013

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Thank You
-- Vignesh RV 12BSP1638

IBS - Bangalore

11/12/2013

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