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Information Driven Value Chain


Steve Gwizdala Value Chain Planning Solutions Specialist

What is Value Chain Planning?


Enterprise-wide Business Planning that links:
Strategic and Tactical Decision Making Design/Development with the Supply Chain Financial Planning with Supply Chain Planning

2009 Oracle Corporation Proprietary and Confidential

Oracle Value Chain Planning Solution


Complete, best-in-class e-business planning process platform

Service Parts Planning


Order Promising

Demand Signal Management

Plant Scheduling and Monitoring

Risk Management Performance Management Sales and Operations Planning

Demand Management

Collaboration and Vendor Managed Inventory Supply and Distribution Planning

Trade Promotion Management

Single source of truth Integrated with ERP SOA enabled

2009 Oracle Corporation Proprietary and Confidential

Oracle Advanced Planning Solution


Enables best-in-class processes that solve key planning problems
ADVANCED PLANNING BUSINESS PLANNING & PROCESS MGMT
Business planning scenario mgmt & automation Business planning analysis dashboards

RISK MANAGEMENT
Design profitable supply chain Mitigate risk for (un)planned events

SALES AND OPERATIONS PLANNING


Balance demand, supply, budgets Evaluate both strategic and tactical decisions

PROMOTION MANAGEMENT
Run most profitable promotions Promotion lift analysis Execute promotions via Siebel(1)

DEMAND SIGNAL MGMT


Enables Retailer and Mfg-er collab. Demand and market intelligence

SENSE AND SHAPE DEMAND


Improve forecast accuracy thru better statistics Continuous consensus planning process New product introductions

DISTRIBUTION AND SUPPLY PLANNING


Rebalance inventory position at lowest cost Multi-facility constrained replenishment planning Distribution planning

OPERATIONAL EXCELLENCE
Integrated supply chain execution 24x7 order promising Supplier collaboration and VMI Integrated multi-method manufacturing execution Manage internal and external repair orders, new buy parts, and part redistribution transfers Plant level detailed scheduling

AFTER MARKET SERVICE PLANNING


Multi-echelon service supply chain Simultaneous forecasting, replenishment, distrib.

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2009 Oracle Corporation Proprietary and Confidential (1) Requires Oracle Siebel AIA Connector for Consumer Goods

Oracle Advanced Planning Solution


Enables best-in-class processes through best-in-class products
ADVANCED PLANNING BUSINESS PLANNING & PROCESS MGMT
Oracle Advanced Planning Command Center

RISK MANAGEMENT
Oracle Strategic Network Opt. Oracle Inventory Optimization

SALES AND OPERATIONS PLANNING


Demantra Real-Time Sales & Operations Planning Oracle Strategic Network Optimization

PROMOTION MANAGEMENT
Demantra Predictive Trade Planning Demantra Trade Promotion Opt. Demantra Deduction & Settlement Management

DEMAND SIGNAL MGMT


Oracle Demand Signal Repository

SENSE AND SHAPE DEMAND


Demantra Demand Management Demantra Advanced Forecasting and Demand Modeling

DISTRIBUTION AND SUPPLY PLANNING


Oracle Advanced Supply Chain Planning

OPERATIONAL EXCELLENCE
Oracle Global Order Promising Oracle Collaborative Planning Oracle Production Scheduling Manufacturing Operations Center

AFTER MARKET SERVICE PLANNING


Oracle Service Parts Planning

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2009 Oracle Corporation Proprietary and Confidential

Oracle Strategic Network Optimization


Consider all costs and constraints that impact the decisions
Answering the tough questions:
How do I manage my supply chain risk more effectively? What impact do changing costs have on my inventory, production and/or sourcing strategy? Can I meet demand profitably? Where should I hold how much inventory, when? Should I close down a facility? How could I react to a disruption in supply due to unforeseen events? What are my most profitable channels or products to invest in? What is the impact of mergers and acquisitions on my supply network and capital asset budget? Capacity Constraints (Hard and Soft)
Supply constraints Manufacturing constraints Transportation constraints Storage and inventory constraints Target service levels Dynamic safety stock

Costs ($):

Variable and Fixed

Transportation (inbound, outbound) Storage and inventory carrying costs Fixed costs (startup, shutdown, operating) Material supply Manufacturing and labor Price (for profit optimization)

2009 Oracle Corporation Proprietary and Confidential

Oracle Demantra Demand Management


Real-time demand sensing and collaborative consensus forecasting

Sense demand real-time


CHANNEL DATA Sense demand more frequently, closer to the point of consumption Capture demand and forecast at more granular level (store, shelf, attributes, product characteristics) Achieve consensus demand number more quickly by involving all constituents at the same time, including customers Quickly identify and react to demand changes and exceptions

Collaboration Workbench Marketing forecast Order history

Improve forecast accuracy


Leverage advanced statistics for more accurate demand number Use any combination of quantitative or qualitative data to establish your base line forecast High precision statistical forecasting, no statistical background required Superior Bayesian-Markov forecast analytics Forecast based on attributes and characteristics Leverage Advanced Forecast Modeling for promotion lift decomposition and causal analysis

Customer sales

Shipments

Shape demand for profitability


Plan new product introductions Plan promotions and sales incentives Identify cross selling opportunities

Demand Hub and Seeded Worksheets

Evolve to real-time S&OP


Profitably balance supply, demand, and budgets

2009 Oracle Corporation Proprietary and Confidential

Oracle Advanced Supply Chain Planning


Holistic Planning and Optimization providing one solutions for supply chain, distribution and manufacturing planning

Suppliers

Transportation

Manufacturing

Transportation

Distributors

Transportation

Customers

Supply Chain and Distribution Planning


Product family and item level planning Alternate components, resources, processes, suppliers, facilities, and ship methods End-item substitution Critical items and resources; aggregate resources Bills of distribution and transfer rules Redistribution (circular sourcing), load consolidation, allocation rules Include customer and supplier facilities

Manufacturing Planning
Sequence dependent setups/changeovers Simultaneous resources Batch resources Alternate resources Minimum transfer quantities Complex, network routings By-products and co-products Line rates and take times

2009 Oracle Corporation Proprietary and Confidential

Oracle Collaborative Planning


Improve global visibility and react quickly to changes through collaboration with trading partners Increase global visibility and reduce supply shortages
Multi-enterprise visibility Monitor supplier performance

Implement vendor managed and consigned inventory


Provide value-add services as a competitive differentiator Reduce inventory carrying costs through automation

Reduce planning cycle time through multienterprise planning


Collaborative supply planning Comprehensive waterfall analysis

React quickly to supply chain exceptions


Seeded and user configurable exceptions Fully integrated with Oracle E-Business Suite

2009 Oracle Corporation Proprietary and Confidential

Oracle Production Scheduling


Maximize shop floor throughput and optimize resource utilization Maximize throughput of bottleneck resources
Automatic detection of bottlenecks Minimize setup with intelligent sequencing

Improve shop floor performance


Minimize the effect of unplanned downtime Easy identification of issues What-if rescheduling Drag and drop

Quickly determine the best schedule


Fast easy simulation Scenario comparison and key performance indicators

Implement quickly by leveraging out-of-thebox integration


Integrated manufacturing planning and scheduling Fully integrated with Oracle E-Business Suite

2009 Oracle Corporation Proprietary and Confidential

Oracle Inventory Optimization


Respond quickly to demand, supply, and lead time fluctuations
Old way Push Inventory Central Distribution Centers Regional Distribution Centers

Suppliers

Contract Manufacturers

Final Assembly

Customers

New way

Postpone Inventory

Increases flexibility and reduce costs by moving inventory away from the customer to the point of postponement Accounts for demand, supply, and lead-time variability when determining the point of postponement and inventory levels Synchronizes inventory levels and policies across the supply chain Helps you move from a push model to a pull model Increases visibility to supplier and contract manufacturer inventory

2009 Oracle Corporation Proprietary and Confidential

Oracle Service Parts Planning


Manage both forward and reverse material flows
Simultaneously forecast, replenish and redistribute your service parts across your service supply chain More accurately forecast your service parts
Demantra statistical forecasting engine inside for highest accuracy Account for intermittent, seasonal, and fast moving demand patterns Leverage composite forecasting (shipments, usages, returns) Use service failure rates

Optimize the replenishment and redistribution of parts across the extended service network, integrated with Service Execution

Integrate with other Advanced Planning products for additional business processes
Manage spare parts at customer locations (via CP) Manage service contract customer demand (via Dem DM) Manage targeted service levels and budgets (via IO) Produce parts in manufacturing facilities (via ASCP)
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2009 Oracle Corporation Proprietary and Confidential

Oracle Advanced Planning Command Center


Business Insight for Supply Chain Executives
Planning Analytics for Supply Chain Decision Makers Get the right answers Self service, pre-built Rich content and KPIs Seamless integration with planning apps

Analytical Data

Pre-Built Dashboards and Reports


Analyze and compare scenarios and plans

Business scenario planning Decide which scenarios to plan Compare baseline to alternative scenarios Assign scenarios to planners for execution

Plans and Archived Plans


Execute scenarios

Archive plans

Scenario and Activity Management

Execute automated processes

Notify constituents of assigned activities Link processes for manual or automated execution Auto-archive plans

Preconfigured Planning Processes


Forecasting Supply Planning

Web Service enabled Planning Processes

2009 Oracle Corporation Proprietary and Confidential

Orchestrate

Planning process automation

Plan

Analyze

Oracle Manufacturing Operations Center


Consistent mfg information for all users Convert equipment data into useful business info Ensure rapid response to manufacturing issues

Contextualize Plant Floor Data and Synchronize with ERP Provide Real-Time Intelligence for Plant Operations Leverage Next Generation Manufacturing Operations Architecture

Deliver performance metrics & trends by role Easily build dashboards to your unique needs Identify performance improvement opportunities

Leverage existing plant IT infrastructure Enable gradual upgrade of plant systems Simplify IT support for your core mfg strategy

The Foundation for Continuous Improvement in Manufacturing Operations

2009 Oracle Corporation Proprietary and Confidential

Sample customers achieving significant benefits


reduced ending level inventory from $200M to $50M, saving $8M annually by automating supply chain processes reduced monthly inventory levels for largest customer by over $1M per month and scenario analysis from days to 2 hours increased forecast accuracy from 50 to 85%, and reduced planning cycle time from 21 to 5 days improved on-time delivery to 98% improved inventory turns by 37% reduced order fill rate from 55% to 95%, increase inventory turns by 100%, reduced price protection claims by 40% reduced inventories by $350M, carriers from 200 to 12 yielded a $12 million reduction in average inventory, improved forecast accuracy from 35% to 73%, improved fill rate from 80 to 93% reduced order cycle time by 30%, raw material inventory by 17% increased service level by 12% for same inventory investment

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2009 Oracle Corporation Proprietary and Confidential

Many customers across all industries


Discrete Manufacturing

Process Manufacturing

Consumer Goods / Distribution

High Tech

16
2009 Oracle Corporation Proprietary and Confidential

Oracle Value Chain Planning Solution


Enables leading edge and transformational business processes
MONITOR and MANAGE with Embedded Analytics

Predict market requirements and manage supply chain risk


Sense demand closer to the point of consumption with real-time visibility to demand events Improve forecast accuracy through advanced analytics and improved consensus forecasting Predict impact of risk to your network by simulating planned and unplanned supply chain events Account for variability in your inventory positioning and postponement strategy

Shape demand for profitability


Drive demand via promotions planning Manage new product introductions and marketing to shape demand and maximize revenue Maximize sales and improve execution by balancing supply and demand in a continuous S&OP process

Align operational plans with corporate goals


Plan your extended value chain with holistic supply and distribution planning Synchronize plans and actions across the extended enterprise Improve supply chain visibility and align trading partners via collaboration Transform your service operations from cost to profit centers

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2009 Oracle Corporation Proprietary and Confidential

Questions

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