Subjects (3rd Semester) Business Communications

Class B.SC. ATHM

Section (Mrg. Batch) A,B & C (Eve. Batch) A & B

Business Communication, Consumer Behavior and Cross Cultural Communication

M.SC. ATHM

Evening Batch

Teaching Subjects
Business CommunicationB.Sc .ATHM 3rd Semester Elements of Communication Kinesics

Proxemics

 Introduction Meaning, Role, Functions, Importance and essentials of Communication in Business Organizations Process of Business Communication Communication Models Barriers to effective communication Importance of Communication in: Negotiation, Conflict Management.

MODULE - I

MODULE - II
Classification of Communication Formal & Informal Vertical & Horizontal Upward & Downward One-way & Two-way Verbal & Non-verbal Proxemics, kinesics. Inter-personal Group and Mass.

MODULE - III
Business Correspondence: Principles of letter writing, types of business letters Sales letters, Requests, Response, letters, Complaint letters, Adjustment letters, Inquiry appeals, Resume Writing, Report Writing, Cross Cultural Communication Importance of Dressing / Manners & Etiquettes in Business Communication

MODULE -IV
Presentation Skills What is a presentation elements of presentation designing a presentation? Advanced visual support for business presentation- types of visual aid Negotiations what is a negotiation nature and need for negotiation factors affecting negotiation stages of negotiation process negotiation strategies?

MODULE -V
Group communication Meetings, Planning meetingsobjectives participants timing venue of meetings leading meetings. Media management the press release-press conference media interviews Seminars workshop conferences. Business etiquettes.

SHOULDER SHRUG

GESTURE SHOWING PRIDE OF OWNERSHIP

COMMON CRITICAL EVALUATION

Founded by anthropologist Ray Birdwhistell (1952, 1970), kinesics is the study of nonverbal communication . Kinesics is the non-verbal behaviour related to movement, either of any part of the body, or the body as a whole.

 Appearance Speaker: clothing, hairstyle, neatness, use of cosmetics Surrounding: room size, lighting, decorations, furnishings Body Language Facial expressions, gestures, postures Sounds Voice Tone, Volume, Speech rate

Means "All correct"

It is an OK signal normally

Confidence

Frustration

Gripping hands

Shows that a person does not know or understand what you are talking about

Taking control handshake

Giving control handshake

Glove handshake

Positive expectation

Lowered steeple

Raised steeple

High clenched hands indicate people who are difficult to decipher

&

Suppress the deceitful words

Catch a lie..

Sometimes indicates thinking hard

Collar pull

Indicates anger & frustration

Evaluation

Boredom

Defensive Or negative attitude

Standard arm cross gesture

Partial Arm-Cross Barrier Gesture

lacking in self-confidence

Closed formation

Shows intimacy and signals for privacy

Proxemics is the term coined by U.S. anthropologist professor Edward T. Hall. It is the study of the ways in which individuals use physical space in their interactions with others and how this use of physical space influences behaviour of all concerned.

 Social Close 4-7 feet Far - 7-12 feet Public Close - 12-25 feet Far - 25 feet or greater

Personal Close -1 to 2 feet Far - 2 to 4 feet

Intimate Touching 6-18

Zones

Intimate

Social

Personal

Public