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Flow of Information
Company Background Core Values Target Audience Porters 5 forces Model SWOT Analysis BCG Matrix 7Ps
Food Bazaar SCM Organization Structure Financial Aspects
Type Founded Headquarters Industry Products Promoter Parent Punch line Stores Outlets
Hypermarket 2001 Jogeshwari, Mumbai Retail Department, Grocery store Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahin 133 Nos.
Vision
To deliver everything, Everywhere, Every time to Every Indian customer in most profitable manner
Mission
creating and executing future scenarios in the consumption space leading to economic development be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments
Core Values
Indian-ness Leadership Respect and Humility Introspection Openness Valuing and Nurturing Relationships Simplicity and Positivity Adaptability Flow
Target Audience
Middle and upper-middle class customers. The large and growing young working population. working women and home makers who are the primary decision makers.
Analysis
Rivalry among the competitor:
Reliance retail, Aditya Birla Group, Vishal retail
Threat of entrants:
FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India
Threat of substitutes:
Unorganized retail
Analysis
Bargaining power of supplier:
The bargaining power of suppliers varies depending upon the target segment. The unorganized sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.
SWOT Analysis
ContSWOT Analysis
Strengths High Brand Equity in evolving Retail Markets State-of-Art Infrastructure of the outlets POP (to increase the purchase) Early entry in the Retail Market Diversified business in India One stop shop for variety of products, increasing customer time and available choices Weaknesses High attrition rate Unable to meet store opening target so far
ContSWOT Analysis
Opportunities Organized retail is just 4.15% of the total pie Huge potential rural market to be trapped Evolving customer preferences in recent years Threats Many major players are foraying in the retail sector Unorganized retail sector of India Government policies Customer may lose their trust on the company due to supply of substandard products Margin of business reducing all the time
S A L E S
G R L O O W W T H
Low
7 Ps Of
1.Product Mix
CHILL STATIONS
Ready to eat Ready to cook Spices Staples International foods Tea & Cofee
Formal wear Casual wear Night wear T-shirt Jeans Sarees Dress materials Ethnic wears Party wears
APPARELS
FOOD
Shampoo Detergent Soap Liquid Wash Creams Deodrant Home cleaners Utensils Crokery Bundles
Soft drink Packaged juice Milk Items Frozen foods Ice creams
Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances
Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items
Mr. right Bakery Loot Mart Tulsi Future Money Future Generally
2.Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing
Psychological Pricing
Time pricing
Difference in rates based on peak and non-peak hours or days of shopping
Bundling
Selling combo-packs and offering discount to customers. The combo packs add value to customer
3.Place
Number of out let133 till Aug 2010
Located at main city-tier I & tier city-II; Area-10,000sq ft120000 sqft; High street area of city Approachable destination.
4.Promotion
Below the line Promotion Above the line Promotion Brand endorsements Advertisements Exchange offer Wednesday bazaar Sab se saste teen din Shakti card Future card
Promotional Offers
27
5.People
Well trained staff. Appearance. Empowered individual. Encouraged to think out of box. Use Scenario Planning as a tool for Quick Decision Making.
6.Physical Evidence
It deals with the final deliverable or the display of written facts. This includes the current system and available facilities.
7.Process
The goods dispatch and purchasing area has certain salient features Multiple counters with trolleys to carry the items
purchased. Proper display / posters of the place like (DAL, SOAP, etc.). Home delivery counters also started at many places.
Process
Positioning
High service
Low price
High price
low service
Future Strategy of
kapde bhi reasonable hainT-Shirts, trousers itne bhi mehenge nahin hain
Pahle baar dar laga socha bahut expensive hoga. But reasonable Prices dekhe bahut khushi hui
We always get extra bags from Big Bazaargives a good impression to be seen with the bag
All visitors-women
Parking
Encouraging Loyalty
Launched ICICI bank co-branded credit card For every Rs.100 spent, 4 points are rewarded Then, loyalty points converted to a gift voucher at every 500 mark Each gift voucher is accompanied with another one worth Rs 100 Personalise offers based on the above Offer free home delivery and special discount on occasions like Birthdays & anniversaries to the card holders
Food Bazaar
Food Bazaar
Average area, 5000 square feet of retail space Modelled on the Indian Mandli So, Customer can touch, feel and choose products Local flavours and varieties are made available Launched Food Bazaar masalas, tea and premium harvest pulses Planning to expand independently as a part of Future Group
Product Categories
Processed Food & Non processed food
Contribute 60% of sales Includes large no. of FMCG products Imported products, Health food, Speciality food Contributes 30% of sales Dry groceries like rice, wheat, dal, spices, etc Contributes 10% of sales Fruits and vegetables
Dry Staples
Wet Staples
Logistics
Logistics is a part of supply chain management which deals with the In warding and out warding of goods as well as non saleable items.
Organisation Structure
Flat Structure
Store Manager
Deputy Manager
Sales Manager
Maintenance
Asst. DM
Marketing
Visual Merchandising Team Leader Cashier CSD Team Member Asst. DM Security House Keeping
Financial Aspects
50
Balance Sheet
(Rs.Crore)
Sources of funds Owner's fund Equity share capital Share application money Preference share capital Reserves & surplus Loan funds Secured loans Unsecured loans Total Uses of Funds Fixed assets Gross block Less : revaluation reserve Less : accumulated depreciation Net block Capital work-in-progress Investments Net current assets Current assets, loans & advances Less : current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity sharesoutstanding (Lacs)
Jun ' 09
Jun ' 08
Jun ' 07
Jun ' 06
Jun ' 05
38.06 22.88
31.86 63.26
26.88 500.02
Jun ' 09
Jun ' 08 5,295.88 3,556.21 100.66 275.78 372.54 527.28 4,832.47 463.41 30.93 494.34 201.45 83.39 209.50 69.68 139.82 (13.88) 0.03 125.97 341.73 10.67 1.81 329.25
Jun ' 07 3,393.47 2,239.53 78.15 207.74 291.72 358.38 3,175.52 217.95 4.36 222.31 95.93 36.86 89.52 60.96 28.56 91.49 (0.06) 119.99 236.58 7.54 1.28 227.76
Jun ' 06 1,960.86 1,268.15 58.96 112.72 170.07 198.69 1,808.58 152.28 3.93 156.21 43.22 20.82 92.18 27.67 64.52 (0.25) (0.11) 64.16 130.66 6.72 0.94 123
Jun ' 05 1,084.11 716.49 37.48 50.75 90.71 104.20 999.63 84.48 3.31 87.78 26.08 13.33 0.12 48.24 14.54 33.71 4.79 0.05 38.55 76.63 5.50 0.77 70.36
Income
Operating income 6,661.42 4,481.95 115.91 275.94 443.36 672.01 5,989.17 672.25 12.08 684.33 317.76 140.05 226.52 75.38 151.14 (10.29) (0.27) 140.58 408.14 11.57 1.97 394.6
Expenses
Matrial Consumed Manufacturing expenses Personnel expenses Selling expenses Adminstrative expenses Expenses capitalised Cost of sales Operating profit Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax charges Adjusted PAT Non recurring items Other non cash adjustments Reported net profit Earnigs before appropriation Equity dividend Preference dividend Dividend tax Retained earnings
Happy Shopping!!!