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Project Report Submitted In Partial Fulfillment Of The Requirements Two Year Post Graduate
BY
(Debasree Paul)
Under the Guidance of
(Prof. Ranita)
Insurance
3) Main reason for investing in ING Vysya Life Insurance is found to be for the
image
6) Quality of the service and customer care are rated to be average by most
customers
Conclusions
It can be concluded that the company has developed a positive brand image
The company though new in India have established its image by the quality of
The company has build its image in the market by the years of faithful service
that it provided since the time it entered India, also its brand image is build
of marketing
4) The company can conduct programs in the cities it has newly entered , so as
different age groups , that will help in targeting the appropriate scheme to