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RELEVANCE OF COMMUNICATION

SUBMITTED BY Saroj Padhi Aditya Kumar Tony Varghese Anmol Sharma Gaurav Singh

CONTENTS
What is Communication? Components of Communication. Process of Communication. Goals of Communication. Communication Skills Paths of Communication Relevance of Communication.

Communication
The process of transmitting information from one person to another. The ability of a leader to transmit a message to the receiver such as a follower, where the message has the same understanding to the receiver as the sender. This message can be verbal or non-verbal.

What are the most common ways we communicate?

Written Word

Components of Communication

Listening Speaking Reading Writing

Process of Communication

Process:-

Sender:- An idea or experience that a sender wants to communicate. Encoding:-Converting a message into groups of symbols that represent ideas or concepts. Medium of transmission:-The carrier of the message.

Contd... Decoding:- Technical term for the receivers thought processes. Receiver:-Who receives the actual message. Feedback:-The receivers response to the senders message. Noise:-Factors that distort the intended message.

Goals of Communications
To get and give Information To ensure understanding

To persuade

COMMUNICATION SKILLS

ORAL
Presentation Audience Awareness Critical Listening WRITTEN Academic Writing Revision and Editing Presentation of Data

NON-VERBAL Personal Presentation Body Language

There are 4 paths of Communication in an Organization:

1) Downward 2) Upward 3) Lateral/Horizontal 4) Diagonal

Downward Communication Communication takes place from Upper levels of Management to Lower levels that exists in an organizational hierarchy . This means that all the strategies, policies and procedures that have to be followed in the organization are communicated to lower levels.
Upward Communication Communication takes place from Lower to upper levels of the organizational Hierarchy in the form of feedback and performance appraisals.

Lateral/Horizontal Communication Communication takes place within the managers or employees working in the same level. ExampleMarketing manager and Production Manager as they are placed on the same designation in their respective departments.
Diagonal Communication Communication takes place within the employees at different levels.

Relevance of Communication
Communication is very important for all the business houses to communicate very well with its internal and external environment. Internal environment consisting of shareholders, stockholders, employees etc. should be well nurtured and informed about company policies clearly to reduce ambiguity.

External environment consisting of customers etc. should be communicated well about company policies and procedures with the help of accurate facts and figures. Dynamism is the key to success and it comes along with effective Business Communication. Communication is important because it is about how information is sent and received within firms. The way information is communicated is often governed by how firms are structured.