Presented By: Amreena Riaz

Business Ethics principles and standards that determine acceptable conduct in business

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Advertising Ethics
A set of moral

Six key issues

1.
2. 3.

principles that guide actions and create a sense of responsible behavior

4.
5. 6.

Poor taste and offensive advertising Stereotyping Body and self image Targeting children Misleading claims and other message strategies Controversial products

Advertising Ethics
Poor Taste/Offensive unpleasant or disagreeable to the sense
must try to be sensitive to consumer objections Creating guidelines for good taste is difficult Sex in advertising
Advertisers and media outlets

Stereotyping in Advertising
A stereotype is a thought that may be adopted about

specific types of individuals or certain ways of doing things, These thoughts or beliefs may or may not accurately reflect reality.

Advertising Ethics
Reinforcing Stereotypes Diversity Issues Gender Roles Racial and Ethnic Stereotypes Senior Citizens

Body and Self Image

Self-image advertising can contribute to selfimprovement Can also lead to dangerous practices Advertising mirrors and shapes the standard of attractiveness

Advertising Ethics
Children
One of the most

controversial topics in the industry Children are unable to evaluate advertising messages and make purchasing decisions

Advertising Ethics
Misleading Claims

Advertising claims are unethical if they are false, misleading, or deceptive

Advertising Ethics
Controversial Products Though it is acceptable to advertise these products, it is still offensive to some

Determining What is Ethical

The social ethic
The professional
The Golden Rule Social responsibility

ethic The personal ethic

motivates a business to make a positive impact on society

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Determining What is Ethical

The social ethic
The professional
Industry standards help

ethic The personal ethic

with a decision about what is ethically correct A code of standards identifies how professionals should respond when facing an ethical dilemma

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Determining What is Ethical

The social ethic
The professional
Personal judgment and

ethic The personal ethic

moral reasoning rests on an intuitive sense of right and wrong Advertising professionals must be aware of industry standards as well as ethical questions

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