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Introduction
Company profile: Objective of the company:
Introduction
The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar The TVS group is today a leading player in automobile and automotive industry The group has 30 companies and employs more than 40,000 people TVS motor company is the largest among the group companies in terms of size and turnover It has 15 percent market share in the two-wheeler industry in India More than 15 million customer
Introduction
Product offerings in all segment of the two-wheeler industry in India Product offerings in three-wheeler industry in India Products exported to more than 50 countries The company entered into a technical know-how and assistance agreement with
Suzuki Motor Co Ltd of Japan in the year 1982 joint venture on September 27, 2001
The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old
Company profile
Founded Type 1978 Public Automotive Sundaram-clayton ltd T s srinivasan Chennai Venu srinivasan
Industry
Predecessors Founders Head-quarter Key-people
Revenue
Profit
74.34 billion
13.2billion
SWOT ANALYSIS
TVS Group has over 40,000 employees and a customer reach of over 15 million Associating itself with celebrity brand ambassadors
SWOT ANALYSIS
manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers. TVS Motor will be responsive to customer requirements consonant with its core competence and profitability. TVS Motor will provide total customer satisfaction by giving the customer the right product, at the right price, at the right time.
Segmentation:
Tvs motors has segmented its market from two wheeler market to 3 wheeler
covering about scooters, motor-cycles, superbikes, youth bikes and autos and even AC
Has the company has its segment from motorcycle segment to three wheeler
segment, company wants to reduce its operation by 40% in two wheeler segment
segment of motorcycle is not showing enough growth maximum market share in the 3 wheeler field
Company wants to launch its new motorcycle in the coming season, as the older
Company even want to increase its sector in three wheeler market as it holds the
Targeting:
As the companys 30% of the profit was from the motorcycle sector gaining it image
in the rural area,so the company is planning to target itself in the rural segment
Company have two major niche segments where we operate the Apache segment
and the Scooty segment making heavy market in the rural sector
Company maximum revenue incurs through auto sectors therefore it is obvious that
Positioning
TVS motors as positioned itself in the market as in motorcycle with long life, strong
It is even positioned itself as an ruff bike which as survive itself in the rural area roads
Company has marketed itself with celebrities like virat kohli,MS dhoni which attracted
Conclusion
Moreover TVS bikes tried to convince the public with its mileage, heavy body, and quality and using celebrity marketing strategy to increase its sales and hence it had failed to be make it from its competitors like Honda ,Hero, Suzuki etc and hence it is today too known as an three wheeler market leader..