Fashion Centers

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Chapter 4

Fashion Centers

Fashion Centers

Design and Buying Centers Global Impact of Fashion

Fashion Centers

Chapter Objectives
Describe a fashion design center. Define a buying center. Explain how design and buying centers impact local economies. Identify the most important design centers. Explain the importance of global sourcing in the fashion industry. Describe how cultural influences affect mainstream fashion.

Fashion Centers

!hat Is a Design Center"

A thri ing design center can make a city important in the fashion world. Design centers host important fashion shows during fashion &ee's.
!lympus "ashion #eek

design center a district in a city where fashion design and production firms are clustered together fashion &ee' periods during each year when fashion designers present new designs or collections

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Fashion Centers

International Design Centers

$a%or design centers include& 'aris (ew )ork $ilan *ondon Tokyo

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Fashion Centers

International Design Centers

+ince the ,-..s/ the city of 'aris has been synonymous with haute couture and has been the home to couturiers. Coco Chanel and ) es +t. *aurent are examples of couturiers.
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haute couture "rench term for high fashion/ which is expensi e/ trend0setting/ custom0 made apparel couturiers professional fashion designers/ in ol ed in designing/ making/ and selling high fashion

Fashion Centers

International Design Centers

Designers in $ilan concentrate primarily on ready0to0wear garments. Italian fashion is known for its beautiful fabrics and sophisticated prints.

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Fashion Centers

International Design Centers

(ew )ork City is considered to be the center of 1.+. fashion. Almost two0thirds of 1.+ fashion manufacturing is located in (ew )ork. (ew )ork designers present their creations during designated fashion weeks.
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Fashion Centers

-$#$ Design Centers

Important design centers in the 1.+. include& (ew )ork City/ (ew )ork *os Angeles/ California Dallas/ Texas

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Fashion Centers

!hat Is a Buying Center"

Buying centers are concentrated in geographic areas where manufacturers promote their newest lines or a group of styles and designs.
buying centers a central district in a city where fashion businesses sell products to retail buyers

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!hat Is a Buying Center" /he Importance of Buying Centers

!ut0of0town apparel buyers generate millions of dollars for the local economy.

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Fashion Centers

-$#$ Buying Centers

The apparel industry designates particular mar'et &ee's to present different components of fashion products.
mar'et &ee's the ma%or times scheduled by fashion producers to show fashions to buyers

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Fashion Centers

-$#$ Buying Centers

A larger regional center may ha e se eral building clusters/ or marts. Different marts may be de oted to specific apparel or accessory groups.
mart a building that houses thousands of showrooms for a specific merchandise category *et2s check out the mart3
http&44www.merchandisemart.c om4mmart4apparelcenter.html http&44www.merchandisemart.c om4chicagocollecti e4

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0o& Fashion /ravels

5lobali6ation

(eed to reduce costs

Time0to0market concerns

'roduct lead times

$ore complex sourcing and production strategies

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Fashion Centers

Global #ourcing and 3roduction

To reduce costs and maximi6e profits/ many textile and apparel manufactures ha e begun global sourcing. +upply companies that mo e away from their own manufacturing retain control o er the sourcing cycle.
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global sourcing the identifying and negotiating of supply chains in numerous world locations

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Fashion Centers

Culture and Fashion

The influence of culture or ethnicity cycles in and out of fashion. +ome ethnic styles become classic/ or standard.
culture the system of shared beliefs/ alues/ customs/ beha iors/ and artifacts attributed to members of a specific society

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4nd of

Fashion Centers

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