Division

Frito-Lay North America

Revenue
$ 13,224.00

% Revenue

Profit

Profit %
38%

Market Share
1

Market Growth
5.42%

31% $ 3,258.00

Quaker Foods North America

Latin America Foods PepsiCo Americas Beverages Europe Asia, Middle East & Africa Total

$ 1,884.00
$ 5,703.00 $ 10,116.00 $ 6,727.00 $ 5,578.00 $ 43,232.00

4% $
13% $

628.00
904.00

7%
10% 25% 11% 8% 100%

1
1 0.8 0.4 0.3

-0.95%
-3.26% -7.51% -2.38% 8.97%

23% $ 2,172.00 16% $ 13% $ 932.00 716.00

100% $ 8,610.00

The IFE Total Weighted scores Strong 3.0 Average 2.0 to 4.0 to 2.99

Weak 1.0 to 1.99

High 3.0 to 4.0

PepsiCo

Medium 2.0 The EFE to 2.99 Total Weighted Scores Low 1.0 to 1.99

Quadrant 1 1. acquired and combined its two largest independent bottlers for $7.8 billion-PepsiAmericas and the Pepsi Bottling Group
Quadrant 2 1.Improve product to a better taste , Such as : Less the sugar ETC 2.promote its products and attempts to attract younger consumers through Web-related media such as YouTube, and having appealing Web pages with the latest ads and productrelated 3. Launch new products Such as: Potato chips , ETC

2. acquired Amacoco Nordeste Ltda and Amacoco Sudeste Ltda 3.expand in noncola foods that seem to enhance the opportunities for synergy between colas and salty snacks, water and sports drinks, and breakfast and juices. 4.uses all available media to promote its products and attempts to attract younger consumers through Web-related media such as YouTube, and having appealing Web pages with the latest ads and productrelated games

Quadrant 3 1.use of recycled materials and reduce materials used in packaging. 2.Launch new product such as : potato chips

Quadrant 4 1.Launch new product such as : potato chips

Key internal factors Internal strengths weight

Market penetration AS TAS AS

Market Development TAS

Has been operated for long time

No 1 and 2 in that kind Marketing and advertisement Many factory operated

0,10
0,25 0,20 0,05

3
4 3 3

0,30
1 0,60 0,15

4
3 2 2

0,40
0,75 0,40 0,10

0,60

Internal weaknesses Operating expenses Raw material 0,25 0,15 3 2 0,75 0,30 2 2 0,50 0,30

1,00

3,1

2,45

Key external factors Opportunities Globalization 0,05 0,20 0,25 1 2 3 0,05 0,40 0,75 2 2 2 0,10 0,40 0,75

Trend
Penetration

Threats Strong competitors in industry Product substitution Induction of new players 0,25 0,10 0,15 3 2 2 0,75 0,20 0,30 2 2 2 0,50 0,20 0,30

1,00

2,45

2,25

Total sum of attractive scores

5,55

4,70

Market Development adalah strategi yang PepsiCo harus gunakan dengan memperluas pangsa pasar di negara-negara lain yang belum di masuki pepsi Forward integration untuk mengakuisisi perusahaan-perusahaan lain atau pesaing lain di pasar untuk meningkatkan pangsa pasar mereka Product development dapat digunakan untuk memperbaharui produk yang lama dalam kualitas kesehatan, seperti membuat minuman less sugar.