Airtel Offer for Mousumi Industries Ltd

airtel bangladesh limited

In december10 airtel bangladesh limited started its journey in bangladesh with the brand airtel airtel is the world In january 2010, bharti airtel limited, asias leading integrated telecom services provider, acquired a

3rd largest

telecom operator in the

70%

stake

in warid telecoms bangladesh operation and in

2013 Airtel acquired remaining 30% of the share. This is

the largest investment

in bangladesh

by an Indian company.

airtel global footprint

fastest growing network..

Handset

Voice

airtel offer

Promo concepts

Roaming

Data

Voice Solution
for OPEX reduction

Voice:
.25tk/min .25tk/min .89tk/min

.25tk/min

.25tk/min

Call Plans CUG Other

U3 BDT .25 BDT .89

Call Plans
Call Plans Airtel-Airtel Airtel- Other CUG Corp U3 BDT .49 BDT .89 BDT .25 Corp U Simple BDT .49 BDT .94 BDT .25

FNF
SMS Minimum Usage

20 (Any Operator)
BDT .25 (Airtel Airtel) BDT .50 (Airtel-Other) Tk 300/Month

15 (Any Operator)
BDT .25 (Airtel Airtel) BDT .50 (Airtel-Other Zero

Comparison of Airtel With Banglalink

Banglalink Factors Call Rate in BDT CUG On-net (Peak) On-net (Off Peak) Off-net (Peak) Off-net (Off Peak) FnF - On-net FnF - Off-net Sub Total A (Voice) SMS - FnF On-net SMS - FnF Off-net SMS - On-net SMS - Off-net SMS - International Sub Total B (SMS) Grand Total (ex. VAT) Grand Total (in. 15% VAT) 0.49 0.99 0.99 0.99 0.99 0.25 0.79 N/A N/A 0.75 0.75 2.50 Usage in % / msg 50% 20% 10% 10% 5% 4% 1% 100% 0 0 0 0 0 0 Outgoing In Minutes 500 200 100 100 50 40 10 0 0 180 120 15 Charge in BDT 245.00 198.00 99.00 99.00 49.50 10.00 7.90 708.40 0.00 0.00 135.00 90.00 37.50 262.50 970.90 1,116.54 Call Rate in BDT 0.25 0.49 0.49 0.89 0.89 0.25 0.65 0.10 0.25 0.25 0.75 2.50 airtel U 3 Usage in % / msg 50% 20% 10% 10% 5% 1% 4% 100% 0 0 0 0 0 0 Outgoing In Minutes 500 200 100 100 50 40 10 60 60 180 120 15 Charge Savings in % in BDT 125.00 98.00 49.00 89.00 44.50 10.00 6.50 422.00 6.00 15.00 45.00 90.00 37.50 193.50 615.50 707.83 66.67% 0.00% 0.00% 26.29% 36.61% 48.98% 50.51% 50.51% 10.10% 10.10% 0.00% 17.72% 40.43%

36.61% Savings

Comparison of Airtel With Grameen Phone

Grameen Phone
Factors Call Rate in BDT CUG On-net (Peak) On-net (Off Peak) Off-net (Peak) Off-net (Off Peak) FnF - On-net FnF - Off-net Sub Total A (Voice) SMS - FnF On-net SMS - FnF Off-net SMS - On-net SMS - Off-net SMS International Sub Total B (SMS) Grand Total (ex. VAT) Grand Total (in. 15% VAT) 0.49 0.89 1.10 1.10 1.10 0.49 0.99 N/A N/A 1.00 1.00 2.50 Usage in % / msg 50% 20% 10% 10% 5% 4% 1% 100% 0 0 0 0 0 0 Outgoing In Minutes 360 150 120 120 60 60 60 930 0 0 180 120 15 Charge in BDT 176.40 133.50 132.00 132.00 66.00 29.40 59.40 728.70 0.00 0.00 180.00 120.00 37.50 337.50 1,066.20 1,226.13 Call Rate in BDT 0.25 0.49 0.49 0.89 0.89 0.25 0.65 0.10 0.25 0.25 0.75 2.50 Usage in % / msg 50% 10% 5% 29% 1% 4% 1% 100% 0 0 0 0 0 0 -

Airtel
Outgoing In Minutes 360 150 120 120 60 60 60 930 60 60 120 60 15 Charge in BDT 90.00 73.50 58.80 106.80 53.40 15.00 39.00 436.50 6.00 15.00 30.00 45.00 37.50 133.50 570.00 655.50 83.33% 62.50% 0.00% 60.44% 46.54% Savings in % 48.98% 44.94% 55.45% 19.09% 19.09% 48.98% 34.34% 40.10%

46.54% Savings

Savings:

31~45%
savings

31%

more cost

46%

more cost

Data:
Super charge your business with Airtel High Speed Internet Access WAP and the Internet instantly on your mobile phone while receiving calls at the same time. The world is at your fingertips with Airtel Internet services! Data Plans 1. Pay As you GO 2. Unlimited Pac 1 Charges tk.02/kb tk 750/Month Monthly Quota Unlimited 3 GB

3. Unlimited Pac 2

tk 300/Month

1 GB

Roaming offerings

354 partners and 147 countries roam without boundaries

with the best deals
country percentage of discount

india srilanka

90 % 70 %

pakistan qatar
hong kong japan usa uk

25 % 75 %
92% 70% 70% 50% Newly added countries: Thailand-97% Singapore -85% Malaysia-94%

354 partners and 147 countries roam without boundaries

with the best deals
Roaming in India
(Comparison with Major Operators in Bangladesh) airtel (with Airtel GP Robi network) 0 + BTCL charge 15 + BTCL charge 150 (BDT 12/min) (BDT 12/min) 1.20 85 15 12 93 20 5 0 170 180 1024 28 0 15 180 800 / day 15 0

Incoming/Min Local/Min Call to Bangladesh/Min Call to Other Countries/Min GPRS/MB SMS outgoing SMS incoming

Bulk SMS
for Viral Messaging Promo

Mousumi Industries Ltd

Bulk SMS
Power of Mobile Messaging:

1.Easy cost effective tool to reach Target consumer.

2.Easy tool to execute campaign Detail to retailer and sales force. 3. Fast way of sending viral Messaging 4.Group Messaging 5.Ensures your campaign ROI

Post Paid Tariff of Bulk SMS

Monthly Usages of Per SMS Tariff in SMS BDT(Excluding VAT)
0 to 10,000 10,001 to 50,000 50,001 to 1,00,000 1,00,001 to 3,50,000 3,50,001 to 5,00,000 5,00,001+ 0.38 0.35 0.30 0.25 0.22 0.20

Per SMS Tariff in BDT(Including VAT)

0.44 0.40 0.35 0.29 0.25 0.23

Pre Paid Tariff of Bulk SMS

Per SMS Tariff in BDT(Excluding VAT) 0.38 0.35 0.30 0.25 0.22 0.20 Pack Cost(including 15% VAT) BDT 2,185 BDT 4,025 BDT 17,250 BDT 28,750 BDT 50,600 BDT 69,000

Monthly Usages of SMS SMS 5,000 SMS 10,000 SMS 50,000 SMS 1,00,000 SMS 2,00,000 SMS 3,00,000

Pack Cost

BDT 1,900 BDT 3,500 BDT 15,000 BDT 25,000 BDT 44,000 BDT 60,000

Case Study
-BTI is using our SMS to send in promo messages. -Diamond world is using our Bulk SMS solution to promote product -Reckitt Benckiser is in a process of sending campaign information to its entire retail base. -RB group is sending HR notifications through our Bulk sms to its entire 2500 employee base -Standard Chartered Bank broadcasted its Black Berry promotion in its Entire platinum customer base through our bulk sms solution.

Mobile Reporting
for Wining The Market

Mousumi Industries Ltd

Sales Force Automation

Current Challenges
Driving value from sales efforts

1
Surviving in Hyper competitive environment
We need to maintain our current market share as well as month on month growth.

Measuring Marketing ROI

Whats my return on the money Im spending on marketing programs?

3
Measuring Distribution performance

Sales Force Automation

Sales Force Mobile App

CRM

ERP

Sale Force Operator Network

Sales Force Mobile App

Sales DB

Firewall Firewall
Sales Force Mobile App

Sales Force Mobile App

Sales Force Mobile App

23

Case Study: Coca Cola Bangladesh

Central DB
Data drill
Sales by region

Sales growth

Top performing Regions/

Retail coverage by region

Month on Month retail expansion

Out of Stock outlets by region

Firewall Operator Network

Firewall

Distributor Access to URL link and gets in the Order qty

Retailer Code:1121 Retailer Type: gold Order quantity:23 case Invoice amount:tk10000 Last visit Date:12/09/2012

Distributor sends in the delivery Van

Sales Executive Coca Cola

Retailer

Mobile Salary
for Employee satisfaction

Mousumi Industries Ltd

Mobile Salary Architecture

The organization willing to distribute the fund, sends an excel file mentioning the mobile account no and amount of disbursement *

The DBBL mobile account system process the file and credits individual mobile account

Mobile account holder receives a notification over SMS that his/her account has been credited

The mobile account holder can collect the fund in cash out process from any agent point or can send it to his/her loved ones through fund transfer

* Each recipient needs to open a mobile bank account and the public/private body distributing the salary must have a mother mobile account with DBBL

Enterprise Mobile Salary/Fund Transfer

Cost Saving

Secured Cash

Time Saving

Company Benefit

Hassel free

Easier Money Transfer

Employee Benefit

Hassel free

Risk Free

No more long queue

Case Study
-Bitopi Misami Group is using our M-Salary to disburse its employee salary. -Partex Group is in process of adopting M Salary -R B Group is in process of adoption M-Salary very soon

Vehicle Tracking
for Efficiency

Mousumi Industries Ltd

Vehicle Tracking

Key Features
Manage Enterprise Users

Portal Interface for Enterprises to manage Fleets

Add Monitor Fleets Define Route Geo-fencing Route Navigation Vehicle info

Handset Offers
for

Employees

The Bundle Offer with Samgsung Handsets

Model Name

G-Note II

G-S III

Galaxy Tab 7.0 Plus

Galaxy Ace VE

Galaxy Y colors

Images

Handset Price Number of payout Months EMI (to be paid by customer) Total Price to customer Free Minutes/month On-net minutes (70% ) Off-net minutes (30% ) On-net SMS DATA

BDT 60,330 12 BDT 5,900 BDT 70,800 3,000 2,100 900 3,000 1 GB

BDT 55,500 12 BDT 5,550 BDT 66,600 2,800 1,960 840 2,800 1 GB

BDT 45,450 12 BDT 4,600 BDT 55,200

BDT 26,700 12 BDT 2,550 BDT 30,600 1,750 1,225

BDT 13,390 12 BDT 1,350 BDT 16,200 1500 1050

Offer
2,000 1,400

600 525 450 2,000 1,750 1500 1 GB NA NA * the prices are inclusive VAT & TAX and Bank commission

thank you