Personnail Team

Mr. Khanh Ms. Chi Ms. Thi Mr. Cuong

I.

Corporate background
Name
Found in Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald's Corporation May 15, 1940 in San Bernardino, California Restaurants, Food Worldwide(119 countries) U.S. James A . Skinner $ 27.56 billion (2012) $ 5.46 billion (2012) 1,800,000 (2013) Burger King Worldwide,Inc., Yum! Brand Inc., Subway, Wendys Company.
Source: http://en.wikipedia.org/wiki/McDonald's
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I. Financial perspective: How should we appear to our shareholders?

Strategy

Objectives

Measures

Target

Initiatives

Increase global sales

Revenue of sales Gross income

5%

Expand market share Reduce COGS(cost leadership) Share repurchase

Increase operating income

6%

Increase earning per share

Net income

6%

Increase consistency

Food quality

100%

All manager trained

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II. Customer perspective: how should we appear to our customers?

1. 2. Number of new customers: increase TC (transaction counts), ADTC (average daily transaction counts, ADS (average daily sales) Retainment of existing customers: by keep current customers happy, train employees to treat customers as well as you do, allow customers to give feedback, settle problems with customers promptly & some promotion program to keep their turn back such as McDonald's card Speed: 30 60/serve 1 order Pricing: 1 -7 USD/portion 2nd lowest price in US (the lowest is Taco Bell 0.79 USD/portion - Yum! Brands is the mother company that also own Pizza Hut and KFC) Quality: o The Homely Touch of the Highest Quality Standards at McDonalds: At McDonalds its always like coming home. o Meat With 100% Purity o High Quality Baked Buns o Crunchy Farm-fresh vegetables o High Energy Wholesome dairies o Fries-Naturally Crisp o All Safen Sound: HACCP (Hazard Analysis & Critical Control Point) is applied system to keep food safety Service: provide consistency in service and quality in all 120 countries that McDonalds 5 restaurants.

3. 4. 5.

6.

Learning and growth: how will we sustain our ability to change and improve?
1. Knowledge based Automating processes Contribute standard for requests (hiring, orders, expense, inventory, materials etc.) Improving the business processes Ensure all employees understanding processes and standards thoroughly System support 2. Training and development Ensure all new employees trained Regular training for employees Study and update quickly: customer/ market tendency, price, competitors.. Leadership with a vision, a wide kwoledge of cultures, expertise ... 3. 4. Human resource Compensate, Insurance Working regulation Improve speed and efficiency Rewards, Satisfaction Salary Structure Organization Technology Improve speed and quality service Overseeing employee Control Franchise/Store Enforcing and maintaining internal security Applicate software to manage

III. Internal processes: What business processes must we excel at?

1. 2. Product Quality Control The best suppliers The highest quality food Innovation New product Globalization A unity training programme System support Business Operation Open new Franchise/Store efficiently Culture and taste every country/region 3. Order- delivery time Improve speed and quality service Understand Customer Needs Information of Order Estimate standard of delivery time Website/Phone thoroughly Delivery surchange/order Professional delivery team Delivery exactly and fastly

The end
Thank you very much for your attention