It is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and

posters , cakes , artificial jewellery, crystal ware, chocolates and perfumes ..one stop shopping. Our business unit serves The most special way to say you care..!!

Meet

Greet

Gift

Type of Retailer : Gift cakes & Fancy shop Location : Residential areas , shopping mall , (owned/leased/rented) Communication Mix : TV, Newspaper, Magazines, Online , Pricing : From low high , special discounts during occassions. Store Design & Display : Good trendy and attractive interior & exterior , well ambience , special displays for each product range. Merchandise Assortment : different categories combination and large number of items in each category.

STP ANALYSIS :
Geographic: Tier1 & Tier2 Cities. Psychographic: Culture Oriented Relationship oriented

Behavioral: Special Occasions Attitude-Positive & Enthusiastic

Demographic:
Religion-Hindu, Catholic, Muslim, Other Generation-Youth, Parents, Senior Citizens

TARGETING :
All age group people. All income levels. Students, youngsters, professionals, senior-citizens.

POSITIONING :
Touching the emotional chord and feelings of people around India has been a trademark It promises the most special way to say you care. Its customers can always luxuriate in the constant variety the brand churns out. Add more

PRODUCT:

Three inch mini-greeting card to a five-and-a-half foot teddy bear. our product portfolio contains all-occasion greeting cards, gift items such as curios, photo albums, photo frames, soft toys, mugs, quotation plaques, key chains and a wide range of stationery. Aim for churning out reasons to smile & celebrating ocassions like Valentines Day, Mothers Day , Fathers Day , Daughters Day , including seasonal greetings like Diwali , Christmas etc. Every day cards-Birthday Cards , Wedding cards, congratualations , Anniversarries cards etc. Endless varieties of gift items-Soft toys, cakes ,Photo frames,Quotations,Mugs,Perfumes,Air freshners etc.

PRICE :

Monopoly
Competitive

PLACE :

PROMOTION :

1. Who is the consumer - from high school going to professional age group , mostly youths 2. Income level of consumer middle to High income groups 3. Age profile of consumer 4. When do consumers like to shop for the product occasionally 5. Who influences buying decision social and peer group 6. What quality of merchandise do customer usually prefer Premium Quality . 7. How You will try to covert a walk into sales By introducing more attractive discounts & gift vouchers 8. Strategies to influence them to make a purchase By giving a customer special attention

RECOMMENDATIONS
Moving into new business avenues (Theme and Amusement park, Cakes and confectionaries, Play schools). Giving membership cards to customers. On purchase for Rs.1000 or more couples will get tickets of any movie show.