CHECKMATE?

How the Queen Can Take The King

CAAS Consulting to DNC (12/12/13)

Introduction
Purpose
Drill down on the 18-29 year olds within the online survey Assess who will be the most likely Republican and Democrat candidates in 2016 Establishing the key issues for this voting bloc Determining the best vehicles for delivering the DNCs communications to this group.
CAAS Consulting to DNC (12/12/13)

Research Methodology
35 question opt-in online survey
Perspective Republicans Perspective Democrats Perception of Chris Christie Issues of importance Media consumption trends
CAAS Consulting to DNC (12/12/13)

Research Limitations
Research Limitations
Convenience Sample
Not a probability sample

Limited Resources Gender, Race, and Political Leaning Timing of Study

New Jersey Election

CAAS Consulting to DNC (12/12/13)

Analysis of Results
Chris Christie
Of all the potential candidates, respondents know more about him than all others Identified as strongest candidate and has the highest cumulative likability Electorate is still making up their mind about Christie: 50% neither like or dislike him He is identified as a Moderate by voters of all parties The general impression of him is positive
CAAS Consulting to DNC (12/12/13)

Analysis of Results
Christie Likeability?

CAAS Consulting to DNC (12/12/13)

Analysis of Results
How do you view Christie?

CAAS Consulting to DNC (12/12/13)

Analysis of Results
Hillary Name recognition Well liked Has a strong base and is popular with Moderates
CAAS Consulting to DNC (12/12/13)

Analysis of Results
What candidate should the DNC run?

CAAS Consulting to DNC (12/12/13)

Analysis of Results
Hillarys Likeability

CAAS Consulting to DNC (12/12/13)

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Analysis of Results
Important Issues with Young Voters

CAAS Consulting to DNC (12/12/13)

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Analysis of Results
Important Issues With Young Voters
Education Healthcare Poverty/Income Inequality Jobs
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Analysis of Results
How to Reach Young Voters
Online and Mobile Multiple online news sources Social Media

CAAS Consulting to DNC (12/12/13)

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Analysis of Results
How do you get your news?

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Conclusions
Christie is firmly the Republican frontrunner for the 2016 presidential nomination Voters still havent made up their minds about Christie Hillary Clinton has a potential path to victory over Christie
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Conclusions: Word Cloud

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Chris Christie has a reputation for being hard on teachers and unions
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Recommendations
Take all opportunities to push Christie to the right.
Issues where you can garner bipartisan support are prime arenas for differentiation

Tread carefully with obesity issue.

Dont let weight become a positive trait

Smart data wins modern elections. Engage and track

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