WOMEN ENTREPRENEURSHIP

Prepared by Tapshini Mohanty Subavel Vishal Pankaj (MBA Semester II)

INTRODUCTION
Entrepreneur An entrepreneur is someone who is a risk taker and is ready to face challenges. Women Entrepreneur It may be defined as a woman or group of women who initiate, organise and run a business enterprise. Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.

CHARACTERISTICS OF WOMEN AS ENTREPRENEURS

Imaginative Attribute to work hard Ability and desire to take risk Profit earning capacity

WHY WOMEN BECOME ENTREPRENEURS?

PULL FACTORS An urge to do something new Liking for business Need and perception of Womens Liberation, Equity, etc. To gain recognition, importance and social status. To get economic independence To build confidence To developing risk-taking ability To gain greater freedom and mobility

PUSH FACTORS Death of bread winner

Sudden fall in family income

Permanent inadequacy in income of the family The category of push factors forms a negligible percentage of women entrepreneurs.

THE INDIAN APPROACH

When women move forward, the family moves, the village moves and the nation moves..... -Pandit Jawaharlal Nehru

Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Papad Pickles At present there are 3 Es Electronics Energy Engineering

OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS IN INDIA

13% 4% 29% General

Electronics
20% 7% 15% Engineering Plastics Chemicals Textiles Leather

12%

SOME FAMOUS WOMEN ENTREPRENEURS

Started her own company, Biocon, in her garage with an investment of `10000 in the year 1978. Loan application was turned due the reasons: 1. Biotechnology was nascent at the time in India. 2. She was a woman. 3. Her organisation had almost nil assets With hard work and commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.

Dr. Kiran Mazumdar Shaw

Woman who singlehandedly founded and made Balaji Telefilms Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today. Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.

Ekta Kapoor

Shahnaz Husain

One of the most prominent personalities of the corporate world. The products launched by her Company head their way to leading global stores. Her company Shahnaz Husain Herbals has witnessed tremendous growth. She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.

BASIC PROBLEMS FACED WOMEN ENTREPRENEURS

Her being a woman Responsibility towards family, society and work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by government Questions by licensing authorities Marketing

PSYCHO-SOCIAL BARRIERS
Poor self-image of women Inadequate motivation Discriminating treatment

Faulty socialisation
Role conflict

Cultural values
Lack of courage and self-confidence

Inadequate encouragement Lack of social acceptance Unjust socio-economic and cultural system Lack of freedom of expression Afraid of failures and criticism Susceptible to negative attitudes Non-persistent attitude Low dignity of labour Lacking in leadership qualities

SUPPORTIVE MEASURES
Direct & indirect financial support Nationalized banks, State finance corporation, Small Industries Development Bank of India (SIDBI) Yojna schemes and programmes

Nehru Rozgar Yojna, Jawahar Rozgar Yojna

Technological training and awards Stree Shakti Package by SBI, Entrepreneurship Development Institute of India, Trade Related Entrepreneurship Assistance and Development (TREAD) Federations and associations Federation of Indian Women Entrepreneurs (FIWE), Self Employed Womens Association (SEWA)

OTHER SUPPORT AGENCIES

Domestic Agencies:
Small Industries Development Bank of India, SIDBI Industrial Development Bank of India (IDBI) Ministry of Small Scale Industries (SSI), Government of India. National Bank for Agriculture Rural Development (NABARD) Department of Women and Child Development (WCD), Ministry of HRD, GOI Self Help Groups (SHG) Mahila Mandali

International Agencies:
United Nations Development Fund for Women (UNIFEM) Asian Development Bank (ADB) International Labour Organization (ILO) United Nations Conference on Trade and Development (UNCTAD) Center for International Private Enterprises (CIPE), USA Swedish International Development Cooperation Agency (SIDA), Sweden World Trade Organization (WTO)

WOMEN ORGANISATIONS SUPPORTING WOMEN ENTREPRENEURS

Shri Mahila Griha Udhyog Lijjat Papad; www.lijjat.com Mahila Bunkar Sahakari Samiti, UP SABAL: Crafting Exports of Indian Handicrafts; www.sabalaindia.com www.indiatogether.org

Federation of Indian Women Entrepreneurs (FIWE) organised a seminar on the occasion of Womens Day. Delhi CM Mrs. Shiela Dikshit inaugurated the seminar and talked about important role played by enterprising women in economic development and in creation of jobs. She also honoured Shahnaz Husain with FIWE UNLEASHING WOMEN POWER AWARD.

BY WAY OF CONCLUSION!!
The role of business Women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. An integrated approach is necessary for making the movement of women entrepreneurship a success.

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