Sie sind auf Seite 1von 25

Scenario WCDMA

FLEXI WCDMA Coverage Building


Business Case Model Sites Price Comparisons Pricing and Scoping Guidelines

Company Confidential
1 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

WCDMA coverage case


Customer case description and Nokia opportunities

From RAN System Sales guidance v. 1.2

Typical customer segment:


1. If WCDMA Greenfielder operators still show up.. 2. Or more likely existing GSM operator building WCDMA coverage in top of GSM coverage

Operator typical challenge:


Fulfill regulator coverage specifications, when 3G terminal penetration is still very low 3G coverage cost especially for GSM 900 operators => WCDMA & GSM900 co-location issues

Vendors typical challenge:


Operators want to utilise buyers market and push 3G business risk for vendors Pay as you grow pricing models How to make attractive tender and still have at least long term profitability possibilities

Nokia opportunities:
Nokia Flexi BTS benefits for site acquisition are very significant because co-location likelihood is higher with existing GSM sites. Flexi enables also a lot easier coverage fill stand alone sites availability due to FLEXIs small size (Site Acquisition Hit-Rate for FLEXI will be higher) Small FLEXIs size means also less implementation & civil works cost both for existing and new sites

Company Confidential
2 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Site Price Relationship Scenario WCDMA

NOTE The SITE PRICE FACTOR is the total price of a Model Site referred to the price of the cheapest Model Site in the Scenario, taken as reference element (example: in Scenario WCDMA, the reference Model Site is MS35a)
Company Confidential
3 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS31a


FLEXI WCDMA Rooftop Outdoor Coverage Fill
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site. Urban Rooftop Outdoor Equipment installed as near as possible to the antenna: Pole Mounted Antennas support: Pole on rooftop, heigth 6m 3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole Feeder Cables L=3m Transmission: MW, L=5m FPMA Power Module with 30 back-up time

207

Company Confidential
4 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS31b


FLEXI WCDMA Rooftop Distributed Coverage Fill
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site. Urban Rooftop Outdoor Equipment installed as near as possible to the antenna: Feederless (i.e. Distributed) site as soon as available coverage) Antennas support: Pole on rooftop, heigth 6m 3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole 1 sector with 3m jumpers and 2 sectors with 40m fibre optic cable+3m jumpers Transmission: MW, L=5m FPMA Power Module with 30 back-up time

226

Company Confidential
5 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS32a


FLEXI WCDMA Suburban Coverage Fill
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site. Suburban Greenfield Outdoor Equipment installed on top of the Pole, next to the Antennas Antennas support:
Pole in Suburban Area, heigth 30m

3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole Feeder Cables L=3m Transmission: MW, L=5m FPMA Power Module with 30 back-up time

319

Company Confidential
6 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS32b


FLEXI WCDMA Rural Coverage Fill
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
Coverage Fill Site, ONLY WCDMA with NO GSM equipment on site. Rural Greenfield Outdoor Equipment installed on the Tower, raised 3 to 5m from the ground on a platform Antennas support:
Tower in Rural Area, 50m

3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same pole 7/8 Feeder Cables, L=50m Transmission: MW, L=50m FPMA Power Module with 30 back-up time

342

Company Confidential
7 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS33


FLEXI WCDMA Slim Coverage Fill
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet

FLEXI WCDMA Coverage Building

Site Characteristics:
Coverage Fill Site Urban Outdoor on existing Infra ONLY WCDMA with NO GSM equipment on site. Equipment installed on existing Infrastructure (Lamp post H=12m), in a small cabinet at the basement of the lamp post itself Antennas support:
Existing Infrastructure, no need for building specific antenna support

3 Sectors, with 3 WCDMA X-pol antennas 65 mounted on the same structure Typically Feeder Cables due to limited heigth of the lamp post L=15 Transmission: MW preferred, or LL if strong constraints for securing proper alignment of MW antennas. L=15m FPMA Power Module with 30 back-up time

287

Company Confidential
8 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS34


FLEXI WCDMA Rooftop Outdoor Co-located
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
WCDMA equipment co-located with existing GSM equipment on existing site Urban Rooftop Outdoor Equipment installed as near as possible to the antenna: Pole Mounted Stacked Feederless (i.e. Distributed) site Antennas and Antenna Support options:
3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the same, existing pole Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on the same, NEW pole

117

1 sector with 3m jumpers and 2 sectors with 40m fibre optic cable+3m jumpers Transmission: Flexbus jumper to GSM/EDGE BTS Using existing rectifier system

Company Confidential
9 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS35a


FLEXI WCDMA Suburban Co-located
Date of availability to be communicated by RN Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
WCDMA equipment co-located with existing GSM equipment on existing site Rural/Suburban Greenfield Outdoor FLEXI WCDMA installed:
Equipment installed on top of the Pole, next to the Antennas

Antennas support:
Existing GSM Site support, monopole, height 30m

Antennas:
3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the existing Pole Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on the the existing Pole

Feeder Cables L=3m Transmission: Flexbus jumper to EDGE BTS Using existing rectifier system

100

Company Confidential
10 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA Model Site MS35b


FLEXI WCDMA Rural Co-located
Equipment:
FLEXI WCDMA 1+1+1, 20W, without Cabinet Cost efficient Capacity Evolution Path (up to 2+2+2 20W, or 1+1+1 40W)

FLEXI WCDMA Coverage Building

Site Characteristics:
WCDMA equipment co-located with existing GSM equipment on existing site Rural/Suburban Greenfield Outdoor FLEXI WCDMA installed:
On the Tower, raised 3 to 5m from the ground

Antennas support:
Existing GSM Site support (Tower), 50m height

Antennas:
3 Sectors, with 3 DUAL-BAND X-pol antennas 65 mounted on the existing Tower Or, as an alternative, 3 Sectors, with 3 NEW WCDMA X-pol antennas 65 mounted on the the existing Tower

Use existing GSM antenna line with Diplexer Transmission: Flexbus jumper to EDGE BTS Use existing rectifier system

108

Company Confidential
11 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA
Price Comparisons

Company Confidential
12 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

Site Price Split Equipment vs. Services Scenario WCDMA

Company Confidential
13 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Site Price Split Scenario WCDMA

Company Confidential
14 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Equipment Prices Split Scenario WCDMA

Company Confidential
15 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Services Prices Split Scenario WCDMA

Company Confidential
16 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA
Pricing and Scoping Guideline

Company Confidential
17 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

Pricing & scoping guideline -Operator investement drivers and Nokia


tender tactic

1. Operator investment driver: Minimize vendor price tag/site


Generally little space for value based pricing and TCO approach
Customer assuming that vendors technology are very standard and same Customer assuming that all WCDMA sites will be co-located with existing GSM sites and adequate 3G indoor coverage achievable

Nokia tender tactic: Offer only co-located site model by selecting the most cost efficient site model (in practice based on Flexi if availability allows)

2. Operator investment driver: High quality 3G coverage cost efficiently


Network coverage improvement

Importance of BTS real coverage performance well understood by the customer


Customer understand that there clear differences between different vendors BTS techonlogies

Nokia tender tactic: Emphasize Nokia FLEXI generated benefits: good coverage performance, high GSM site co-location, less implementation cost and lower OPEX
Tender focus should be on FLEXI even first phase rollouts need to be done with Ultrasite

Please note: In this context TCO refers mainly to total CAPEX needed. In other words: Total cost to build needed coverage and capacity.
Company Confidential
18 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Scenario WCDMA
Influence of key site parameters on Network dimensioning.
An example: Antenna Height

Company Confidential
19 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

3G Site Coverage vs. Antenna Heights Key Assumptions 2 simulations: SUBURBAN and RURAL areas
3 coverage categories for each simulation: Outdoor, Incar, Indoor 2 Cases analyzed:
Case 1: Site Coverage area vs. Antenna Height

Case 2: Additional sites required to provide equivalent coverage in a pre-defined area as 50m Tower

Common fixed parameters:


Site configuration 1+1+1 with Flexi WCDMA BTS Model Site MS32b Output Power from the PA: 43 dBm

Antenna type: Kathrein 739494 (X-pol., 65, gain 18 dB) with 0 downtilt
Feeder type: 7/8, loss 0.08 dB/m Propagation model: Okumura-Hata for 1800 frequency band No MHA, no remote RF head Service, voice AMR 12.2 Rural area, correction factor -11, Suburban area, correction factor -6

The only variable parameter influencing the size of the Site Coverage is the antenna height, with 5m steps from 50m to 20m
Company Confidential
20 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

3G Site Coverage vs. Antenna Heights Suburban Area


Case 1: Site Coverage size vs. Antenna Height

Company Confidential
21 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

3G Site Coverage vs. Antenna Heights Rural Area


Case 1: Site Coverage size vs. Antenna Height

Company Confidential
22 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

3G Site Coverage vs. Antenna Heights Suburban Area


Case 2: Additional sites to provide equivalent coverage as 50m Tower

Company Confidential
23 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

3G Site Coverage vs. Antenna Heights Rural Area


Case 2: Additional sites to provide equivalent coverage as 50m Tower

Company Confidential
24 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo

Lugnani

Thank you

Company Confidential
25 2007 Nokia WILL STATE Proposal_v1.0 / 2007-03-29 / Massimo Lugnani

Das könnte Ihnen auch gefallen