The Business of NewSpace

Alex Heiche
Executive Vice President, ZERO-G

No other experience comes close.

 About Space Adventures

§Founded in 1997 by travel industry experts, aerospace

engineers, and NASA astronauts
§Our goal: opening the space frontier to private citizens
§Over 200 million USD of space experiences booked
 Previous Clients

Previous Client Missions:

§ Dennis Tito: Soyuz TM-32 on April 28, 2001, 7 days
§ Mark Shuttleworth: Soyuz TM-34, April 25, 2002, 8 days
§ Dr. Gregory Olsen: Soyuz TMA-7, October 1, 2005, 9 days
§ Anousheh Ansari: Soyuz TMA-9, September 20, 2006, 10
days
§ Charles Simonyi: Soyuz TMA-10, April 7, 2007, 13 days
§ Richard Garriott: Soyuz TMA-13, October 12, 2008, 12 days
§ Charles Simonyi: Soyuz TMA-14, March 27, 2009, 12 days
 About ZERO-G

§Founded in 1994 by Dr. Peter Diamandis and Astronaut

Byron Lichtenburg
§Acquired in 2008 by Space Adventures
ZERO-G
Why is Space Exploration
Important?
Why is Space Exploration
Important

"Life on Earth is at the ever-

increasing risk of being wiped
out by a disaster… I think the
human race doesn't have a
future if it doesn't go into
space. I therefore want to
encourage public interest in
space.”
-- Prof. Stephen Hawking, 13 April ‘07
 Governments have found
the space frontier?

How will it be opened for

the rest of us?
 Commercialization

§COTS Hardware
§Commercial Satellites
§Private Research
§Science & Medicine
§Transportation Logistics
§Defense Technology
Commercial Human
Spaceflight

“Space Tourism”
Commercial Human Spaceflight

~$1,000,000,0
00 per launch
Commercial Human Spaceflight

~$100,000,000
per launch
 Commercial Human Spaceflight

The cost of delivering one

kg of payload to orbit is
approximately $10,000.

This is a problem!
Commercial Human Spaceflight
 Commercial Human Spaceflight

Assuming commercial spaceflight becomes available later this year

at a price you can afford, how likely are you to purchase a space
travel package in the next 10 years?

*Futron Online - Space Tourism Market Study

 Commercial Human Spaceflight

The near term market for

private space travel is in
the 10,000’s.
For commercial spaceflight
to become a reality a
revolution is required.

NewSpace
The Actors
The Actors
The Actors
The Actors
The Actors
The Actors
 The Results – New Space

$1.6 bn NASA will get 12 launches

and capsules to the ISS.
 The Results – New Space

NASA Microgravity Programs

 The Results – Old Space

~$35 bn to develop the new Ares

rocket and Orion capsule
 What’s Next

• Circumlunar Mission
• ~18 Days
• Using Proven Hardware and
Technology
• 2 Seats Available
• $100 M per seat
 Summary

• Opening Space is crucial for the

betterment of mankind.
• Private Spaceflight will bring the
volume required to help reduce costs
and push the boundaries of deeper
space exploration.
• “New Space” companies are being
led by pioneers.
 Conclusions

• “New Space” can co-exist with “Old

Space” in a mutually beneficial
relationship
• Private Spaceflight will succeed and
play a crucial role in opening space.
• The exciting years are ahead of us!
Questions?