Presented To: Sir Eamad Zubair Presented by: Mr Kamran Mr Muhammad Tayyab Mr Waqas Hassan KHan

Situation Analysis

Mission
We promise customer care and peace of mind by

providing very latest fashion but also provide the best possible shopping experience, excellent customer care services and peace of mind to our customers. Chief Executive (Owner) Zahid Husain

Business Category
Product Base Shoes Retail Borjan is operating 78 outlets in 49 cities of

Pakistan.

Brand

Accessories

Hierarchy of Borjan Retail Store

Manager
Assistant manager Marketing agents
Guard

Sales boys
Sweeper

SWOT Analysis

Strengths
Known brand, brand value

Weakness
Low customer range due to expensive products

as compared to others

SWOT Analysis Cont..

Opportunities
Great customer valuation

Sale Promotion through discount

Web site should expand

Threats
Great competition in the market
The annoying sales people and unavailability

of sizes put off customers.

Objectives

Sale
Minimum sale of 800,000 per month and per

year sale 9.6 Million Pk Rupee

Profit
_____

Positioning
Store position to younger shoppers (male &

female) Attractive through Web practice &

Satisfaction of publics

Identification of Customers
Mass Marketing Concentrated marketing Differentiated Marketing

Overall Strategy

Controllable Variables
Good and Serves strategy
Location Strategy Pricing Strategy

Promotion Strategy

Overall Strategy Cont..

Uncontrollable Variables
Consumer Environment
Competitive Environment Legal Environment

Economic Environment
Technological Environment Technological Environment

Specific Activities
Daily and Short Term Operation Responses to environment

Control
Evaluation Adjustment

Conclusion

Thank You