Beruflich Dokumente
Kultur Dokumente
BMW (Bayerische Motoren Werke AG) was started in 1916 World War I Gustav Otto, Karl Rapp, Franz Josef Popp, Camillo Castiglioni
1927 first automobile invented by Max Friz Gotthilf Durrwachter (BMW 3/15)
World War II 1959 expanded factory 1973 expansion to Rosslyn, South Africa 1980 first motorcycle with anti-lock brakes
1999-2007 New Factories are built in Russia, China, Austria, Egypt, and India
fuel-efficient cars
the
sales
Outstanding quality
Leading technological strength Real sense of security
High-Tech
MINI Series
Fuel-efficiency
Production capacity
Overseas Subsidiary:
Cannot make sure the high-quality
Established in 1908 2nd largest Automotive Corporation Total Revenue- 181.122 Billion (2007)
Long history & brand image High-end products Abundant capital and technology Clear and positive direction
Weakness in localization strategy High price Markets in developing countries Brand appearance
Fake BMW
Rebuilding Brand Image in the one or two country Join more public benefit activities Attention more Charities
NIKE Park
Focus on local market segments Build more factories of component Emphasis on government and media relations Employ the best marketing manager Find a good broker Doing good job of market research before new product entry different markets