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Introduction
Sports that was meant to improve ones physical activity has become the most globalised and the most lucrative business in the world Major business in Sports are carried out by Sponsorships, Media Rights and Merchandising of sports teams
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Mercedes Barclays
150,000,000 134,500,000
AON
132,000,000
Adidas
105,000,000
80,000,000 Page 4
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Olympics
Began in Greece as a religious & athletic festival With an intent to recognize sports worldwide, International Olympic Committee formed and first International games held in 1896 at Athens 14 countries & 241 athletes With corporate sponsorships from 1984 Summer Olympics, reached global heights with worldwide recognition and large scale events Held across various locations across the world, largely helped in improvising the economies in various countries with large scale investments and acquisitions
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Football Clubs
Football clubs adopting global strategy with a strong focus on Asia Football adds business to other sectors like media and transport. Clubs prioritizing revenue generation over success on the pitch Clubs have expanded the range of commercial features, merchandises and facilities.
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Many clubs are looking at strategic alliances with supporting industries and also crossborder alliances with other clubs. Many clubs are quoted on the stock exchange Clubs organize pre-season tours to several countries Clubs are targeting fans abroad through magazines and most clubs have their own channels. Players also make as much an impact as clubs do.
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Manchester City FC
On 1 September 2008, Abu Dhabi United Group Investment and Development Limited completed a takeover of Manchester City. Most Emiratis turned football fans after the signing State-owned Etihad airways signed a 400million pound sponsorship deal with the club Abu Dhabi Summer Soccer Schools conducted every year Official club merchandise store opened in Abu Dhabi
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Fan zones opened in Abu Dhabi where games are shown live on big screens Club won business awards for the most innovative use of technology. The UAE embassy teams up with club staff to conduct soccer camps in several countries. Signed kit-deal with Nike Etihad airways offers travel discounts to club membership holders across the globe. Powerpoint Templates
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Central Sponsorship: Pepsi bags IPL title sponsorship rights for five years
Team Sponsorship: Nokia is the team sponsor for Kolkata Knight Riders while Aircel sponsors Chennai Super Kings Mumbai Indians have multiple sponsors in MasterCard, Bajaj Allianz and Royal Challenge
Ticket Sales Each of the franchisee have been guaranteed 7 home matches and the revenue that they can generate from ticket Templates sales will be distributedPowerpoint in the ratio of 80:20 with IPL. Page 19
F1 India Connection
Kumar Ram Narain Karthikeyan is the first Formula One motor racing driver from India. Currently he is with HRT team. The only other Indian to be an F1 driver is Karun Chandhok. Monisha Kaltenborn, born in Dehradun India, is the current team principal and Chief Executive Officer of the Sauber Formula One team and holds a 33.3% stake in the outfit. She is the first female team principal in Formula One. The Buddh International Circuit in Greater Noida, Uttar Pradesh, India, by Jaypee Group track was officially inaugurated on 18 October 2011. The circuit is the venue for the annual Formula One Indian Grand Prix, which was first hosted in 2011. JK Tyre was pioneer in bringing racing to India. Sahara Force India Formula One Team is an F1 team jointly owned by Vijay Mallya and Subrata Roy.
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Nike
World leader in athletic shoes and apparels and major manufacturer of sports equipments. Fortune 500 company valued at US $10.7 billion. Acquired companies like Umbro and Converse Inc. Serves as official sponsor for major sporting events including Olympics(2008,2012), Fifa World Cup(2010) and Euro Cup(2012) Serves as official sponsor for major sports teams and personalities: Football Clubs like Arsenal, Manchester United, Barcelona and Juventus Indian Cricket Team Tennis players like Roger Federer, Maria Sharapova and Serena Williams NBA players like Kobe Bryant and Kevin Durant
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Rolex
Premium Swiss watch manufacturer valued at approximately
US $3 billion Roger Federer and Tiger Woods are the most well known
UB Group
Indian Conglomerate deals with beverages, aviation, electricals and chemicals valued at US $4 billion.
Invests 6-7 crores annually in various domestic sports events in India Owner of Royal Challengers Bangalore Team Owner of Force India Formula-One Team Adopts a policy of linking specific products to specific events. Football tournaments are mass events and hence it is linked with its McDowells No.1 product Golf events being popular among the elite group of people is linked with the brands Signature product.
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Emirates Airlines
Largest airline in Middle-East based in Dubai Wholly owned by Government of Dubai Official sponsor and airline for major sports governing bodies like: Fdration Internationale de Football Association (FIFA) International Cricket Council (ICC) Asian Football Confederation (AFC) Official sponsor for various sports clubs like: Football Arsenal, A C Milan and Real Madrid Cricket Durham English County Team and Deccan Chargers from IPL Official sponsor of US Open Tournament
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