Coffee Parlours in IndiaHotting Up

-A presentation by group 8

SWOT Analysis- Barista

Strengths Differentiating Factor- Ambience Large no. of outlets Strong logistics Well defined TG Attractive Brand elements Customization

Weakness High reliability on imports

Opportunity Changing Lifestyle

Customization

Threat
Competition

SWOT Analysis- CCD

Strengths Relaxing ambience Priced products at 20%lower than competitors
Weakness Failure to leverage 1st mover advantage Old fashioned and conservative in approach Lack of experience

Opportunity Changing Lifestyle Competition Tea based culture

Threat

SWOT Analysis- QWIKY

Strengths Well defined TG-(Youth) Offered varieties of Coffee

Weakness

Opportunity
Changing Lifestyle

Threat Competition Tea based Culture

Porters 5 Force Analysis

Threat from competitors- HIGH Bargaining power of suppliers- Low

Bargaining power of buyers- HIGH

Threat from substitutes- HIGH

Overall attractiveness-MODERATE

PESTEL Analysis
Social environment

Change in Habits Change in lifestyle

Economic Increase in spending power of people Legal Reduction in licensing and permit costs

Growth Strategies
Barista
Expansion( Marketing tie-ups)

Widen their Target group

Strategic alliance with Tata Coffee

CCD

Expansion- Opened 15 cafes in Delhi and 5 in Mumbai Differential pricing strategy

Re-launch its coffee parlours

It positioned itself as mass brand market

Qwiky
It targeted the youth Differential pricing strategy Expansion