FAMOUS INDIAN

ENTERPRENEUR-VIJAY
MALLYA
 VIJAY MALLYA
• Vijay Mallya( born 18 December 1955) is an Indian
billionaire and Rajya Sabha MP. The son of industrialist
Vittal Mallya, he is the Chairman of the
United Breweries Group and Kingfisher Airlines, which
draws its name from United Breweries Group's flagship
beer brand, Kingfisher.
• As of 2008, Mallya was ranked as the
962nd richest person in the world and the 41st in India with
an estimated net worth of $1.2 billion.[2] He receives
substantial press coverage that focuses on his lavish parties
and his hotels, automobiles, Formula One team Force India,
IPL Cricket team Royal Challengers Bangalore and his yacht,
the Indian Empress.
 VIJAY MALLYA-
POLITICAL CAREER
• He took the reins as chairman of the UB Group in
1983 and since then, the group has grown into a
multi-national conglomerate of over 60 companies
with an annual turnover which has increased by
439% to US$ 1.2 billion in 1998-99 despite the
frequent devaluation of currencies in many
developing countries, including India, where the
group largely operates. The focal business areas
of the group encompass Beverage Alcohol, Life
Sciences, Engineering, Agriculture and Chemicals,
Information Technology and Leisure. Kingfisher
Airlines is the first Indian company
 BUSINESS TYCOON-
VIJAY MALLYA
• Indian Billionaire and Liquor Tycoon , Vijay Mallya
has always been known for his charismatic
personality,flamboyance and lavish lifestyle.The
stylish business tycoon is known for sporting
diamond ear studs.Mallya does not think twice
before flaunting his wealth.Mallya owns
yachts,private jets,a customized boeing
727,around 250 vintage cars and a stud farm
with 200 horses.Mallya’s Indian Empress is a Rs
450 corer, 311 feet yacht. Kalizma is a 165 feet
yacht, this was owned by actor Richard Burton at
one time.
 VIJAY MALLYA’S
KINGFISHER AIRLINES
• Owned by the India's biggest liquor baron, Mr Vijay Mallya,
Kingfisher Airlines is one of the finest luxury airlines of India.
Based in Bangalore, the Kingfisher Airlines started operations on
9th may 2005, following the lease of 4 Airbus 320 aircraft.
Recognized with its colourful logo of Kingfisher bird emblazoned
on the tails of all the aircrafts, Kingfisher Airlines main vision is
to deliver safe, value-based and enjoyable travel experience to all
its guest based on its core values of 'safety', 'service',
'happiness', 'accountability' and 'teamwork'. Kingfisher Airlines
offers many exclusive services to its passengers that include
personal valet at the airport to assist in baggage handling and
boarding, personal and exclusive lounges with private space,
refreshments and music at the airport, audio and video on-demand
accompanied with extra-wide personalized screens in the aircraft,
comfortable Sleeperette seats and a delicious three-course
gourmet meal. Providing cheap and discounted tickets, Kingfisher
Airlines promises you a smooth and stress free air journey, which
is truly world class in every sense.
KINGFISHER BEER OF
VIJAY MALLYA
 VIJAY MALLYA-SPIRIT
BEHIND KINGFISHER
BRAND
• The Western world has for long had the flamboyant CEOs
promoting their brands from the front. Sir Richard Branson and
Steve Jobs are the two prominent names that come to mind.
Though Asia has not had its share of CEO brand ambassadors for
long, things are changing fast across the region.
• Vijay Mallya, the flamboyant CEO of United Breweries - the
company that owns the Kingfisher brand - is one of the most
flamboyant CEOs in Asia. Vijay Mallya believes in leading his brand
from the front by leveraging his personality.
• Vijay Mallya is referred to as India's Richard Branson. A great
part of the personality of the Kingfisher brand is based on
Mallya's personality. He is credited with having single handedly
changed the image of his beer brand from a commodity to a
lifestyle brand. The Kingfisher brand commands a 29% share of
the beer market in India and is sold in over 52 countries.
 VIJAY MALLYA’S IPL
TEAM
• Bangalore: Vijay Mallya's Bangalore Indian Premier
League (IPL) team will be called the Bangalore Royal
Challengers, and a star-studded launch brought out the
elements.
• A glittering ceremony introduced the Garden City to its
very own Royal Challengers; Vijay Mallya's star-studded
outfit that will play in the inaugural IPL Twenty20
championship has many stars including Rahul Dravid, Anil
Kumble and Jacques Kallis.
• "I think the basic strategy is to try and play some good
cricket. I believe we have got a good team. We have got
some experience; we have got a good balance. I believe
we will be very comfortable and competitive in the
tournament," Bangalore team skipper Rahul Dravid said.