Marico India Ltd.

CORPORATE SOCIAL RESPONSIBILITY(CSR)

INTRODUCTION
Established in 1987 as public company. well established as FMCG & consumer durable industry. Head quartered in Bandra, Mumbai (INDIA) Turnover: $729million in 2011-12 FY Employees: 1000 CEO: HARSH MARIWALA

http://en.wikipedia.org/wiki/Marico

PRODUCTS & PRESENCE

Products: Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.

Presence: India, Egypt, Bangladesh, Vietnam South Africa, Malaysia, Middle east

COMPETITORS
Big players in the same industry Colgate, & Palmolive, P&G, Gillette Main competitors Emami, Godrej, Bajaj, JL Morison

CSR OVERVIEW
Trust / Foundation for Marico Innovation Foundation CSR CSR Areas 1. Community Welfare 2. Disaster Relief 3. Energy 4. Environment 5. Healthcare 6. Rural Development 7. Women

Three main CSR activities

1. Community welfare 2. Innovation 3. Rural development

http://www.karmayog.org/csr2010/csrall/csrdetails.aspx?id=439

INNOVATION FOUNDATION STRATEGY

It is a framework to leverage innovation for quantum growth.

The overall approach of the foundation is to be a catalyst and it concentrates on creation of knowledge, through cutting- edge research, knowledge dissemination & recognition, through its Innovation India Awards.
Other knowledge building initiatives of the foundation include alliances between leading Indian Business Schools and Indian organizations, for a 2month elective live course on Applied Innovation. Through the knowledge dissemination mechanism, the foundation is able to propagate its findings through large-scale mass platforms across India.

http://www.youtube.com/watch?v=D2JZWKJCMT0

CSR ACTIVITIES

Women Empowerment Marico has initiated project Sanjog, which is aimed at creating employment for women. These women perform door-to-door sales of Marico products in the villages of Bangladesh. In addition, an association of the members spouses, conducted a seminar on cancer and its causes. Education & Training Maricos factories and depots are present in rural areas, where there is ample opportunity for the company to give back to society by empowering the younger generation. Keeping this in mind, Marico has donated books and study material at various local government schools and to the children of local vegetable and newspaper vendors. It has also sponsored scholarships to meritorious students in rural areas, summer camps for the local school children, coaching camps for the talented children as well as workshops on safety for all. Medical Help Marico gives utmost importance to health; not only that of its members and consumers but that of the public in general. In line with the philosophy, Marico organized blood donation camps at many locations across the country.

COCONUT CLIMBING INITIATIVE

Ensured employability and safety of farmers. Encouraged and trained unemployed youth for coconut harvesting. Tree climbing machines are distributed to farmers in association with coconut development board along with accident insurance of 1 lac rupees. Trained 200 farmers on coconut farming with their 14 member team every month. 2600 farmers benefited.
http://www.youtube.com/watch?v=RMZFZkqstTA

ACHIEVEMENTS
Their efforts reduced effect on environment by reducing usage of water, Energy, Paper, Plastic etc. Energy Leveraged the latest technology to reduce power consumption in our datacenter Improved truck loading efficiency at our factories leading to reduced fuel consumption Designed the new plant at Baddi in an energy-efficient manner. Learnings from here is being replicated across all manufacturing locations. Installed variable frequency drives to reduce energy consumption at our Pondicherry factory Use of bio mass fuel for boilers

Water Reduction of water consumption at Jalgaon plant by about 36% Rainwater harvesting across manufacturing sites Drip irrigation system installed at the Jalgaon factory Paper Use of recycled paper at Kaya Skin Clinic Plastic Reduction in PVC Consumption by 90% in plastic bottles

AWARDS

Marico (Kanjikode) was conferred with the Kerala State Energy Conservation Commendation Award 2010, in the large scale energy consumers category. Marico won 'Silver' at the Greentech Environment Excellence Award 2010, in the FMCG sector. Marico bagged the Runners-up trophy at the G-CUBE Marico (Jalgaon) won the Good Green Governance Award.

MARICO CASE STUDY @ IIM A.

Increase in demand lead to decrease in sustainable production of copra Uncertainty in collecting copra from farmers Increase in transportation cost. Supply chain is also a critical driver of todays business environment For a company that is the largest buyer of copra in India about 100,000 tons in a year and is striving to meet steadily growing demand for its popular range of its products

http://economictimes.indiatimes.com/news/news-byindustry/services/retail/sustainability-india-inc-why-maricos-supply-chainmanagement-is-a-case-study-at-iim-a/articleshow/26385726.cms?intenttarget=no

REFERENCES:

http://www.maricoinnovationfoundation.org/the_foundation/ mission.html http://www.marico.com/html/be-more/be-more-green.php http://www.maricoinnovationfoundation.org/ http://www.marico.com/html/be-more/be-more-green.php http://www.marico.com/html/be-more/more-to-life.php http://www.marico.com/html/investor/pdf/annual_reports/ann _report_view_2009_10/08Management%20Discussion%20&%20Analysis.pdf http://groups.yahoo.com/neo/groups/karmayog/conversations /topics/83924