Beruflich Dokumente
Kultur Dokumente
STRUCTURE:
PART I: Literature review; PART II: Material and method; PART III: Results and discussions; CONCLUSIONS.
2. TARGET MARKET SELECTION; 3. DEVELOPING THE MARKETING MIX; 4. MARKETING IMPLEMENTATION; 5. EVALUATION AND CONTROL. THE METHOD: Analysis of the specific agricultural management planning tool (THE TECHNOLOGICAL SHEET)
1.
STRATEGIC PLANNING
Objectives: Year I increase the vigour of the shrubs; Year II obtain profit or at least recover the costs;
a) Actual situation of the sector: - the European Union profile market large quantity absorption; - the processing sector of medicinal and aromatic plants increases.
b) The competitors: MEDPLANT S.R.L.; OM VEGA S.R.L.; Two family associations.
3. DEVELOPING THE MARKETING MIX - THE 4Ps: product; place; Oare nu ar fi bine separat pe un slide mixul? Si p explicat sau o figura promotion; price.
a) b) c) d) e) f)
Required equipment; Staff; Raw materials; The risk management; The analysis of income and expenditure; The backup plan.
The analysis of income and expenditure: - For the first 5 years of the business; - One technological sheet for each year; - Will take in consideration the income and expenses, the profit, and other economical indicators.
CONCLUSIONS
The investment needed to start this business is a small one, the establishment costs are less than 1500 euros/hectar; It is possible to obtain european funds for financing the business, provided that the propagating material will be properly certified; The main objectives of the company can be achieved; Due to the fact that the competition is low, and the demand on the market is high, the company has a great opportunity to launch itself on the market; The yield of the Lavender crop is very high, this means a lot of money for entrepreneurs. The initial investment is small compared with the average revenue, that is why investing in such a business can be a good idea.
Contributions. 4-5 contributii Ex. intocmirea fiselor tehnologice pt perioada de la inffintare pana la prod maxima Analiza oportunitatii de afacere .