Group Project

Lucia Rumanov Jozef Ngli Adam Holba

Home Project 2

SurfQuick
Winter Term 2012/2013

International Data Analysis

Q1: Sample and Findings

Sample description: N=350 users of internet: 300, non-users of internet: 50

Lucia Rumanov Jozef Ngli Adam Holba

72,3 % of all internet users are customers of their respective internet provider for less than 3 years 8 % are customers of their internet provider longer than 5 years

type of internet connection: 38 % fixed; 31,3 % mobile; 30,7 % both types of connection

Question 1 : no significant difference between current and potential customers regarding the perceived image of

SurfQuick
t-Test (180) = -.465; p =.643

International Data Analysis

Q2: Findings
Question 2:

Lucia Rumanov Jozef Ngli Adam Holba

benchmarking of overall customers satisfaction with their respective internet provider of Telekom Austria, UPC, Tele2 and SurfQuick the assumption of homogeneity of variance has been violated (use of non-parametric method) Welch (3) = 39,980 and Brown/Forsythe (3) = 53,785 , p<0.05 the observed groups of customers do differ in their overall satisfaction with their respective internet provider the overall satisfaction of SurfQuick customers on a 7-point scoring scale: o vs. UPC customers is lower by 1.475 points o vs. Telekom Austria customers is lower by 1.397 o vs. Tele2 customers is lower by 0.908 point

International Data Analysis

Q3: Findings
Question 3:

Lucia Rumanov Jozef Ngli Adam Holba

multiple regression analysis to measure the effect of 5 variables on the overall satisfaction of Surf Quick customers assumption of non-multicollinearity was met (all VIF values < 10) assumption of no-autocorrelation was met (Durbin-Watson value of 1,972)
Constant Standardized Coefficients p-Value

model explains 59,3% of variance (R Square * 100) recommendation: focus on customer service and pricing (see Table)

Customer service

,365

0,000 ,002

Pricing Download Speed

,460 -,061

,000 ,429

Billing

,023

,759

International Data Analysis

Q4: Findings
Question 4:

Lucia Rumanov Jozef Ngli Adam Holba a

assumption of sphericity has been violated (use of Greenhouse-geisser): 2(9)=311,332 , p=.00 F(2,347, 1684,158)=63,437, p<.05 there was a significant difference between all pairs of aspects (Pairwise Comparisons)

Most important factors: setup price(mean value 4,78) download speed(mean value 4,28). download volume(mean value 4,23). recommendation: promote mostly these three factors in the new marketing campaign.

International Data Analysis

Group Project

Lucia Rumanov Jozef Ngli Adam Holba

Thank you for your attention!

International Data Analysis