WELCOME

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ENTREPRENEURSHIP- The IPL Case

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TEAMS OF IN DIAN P RE MIE R
LE AGU E

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 Mr L alit
The Man behind IPL– He is the real ENTREPRENEUR

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 Summary of the Case
Ø This case is all about Twenty20 Cricket used as a
business opportunity.
Ø Cricket was just a game before but now it is
commercialised & used as an excellent business
opportunity.
Ø IPL is a business pioneered by Lalit Modi
Ø Twenty20 is an entertainment
Ø Huge money is involved in T-20

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 The Idea of IPL
League of State-wise teams
Franchise concept of teams
Foreign players playing for Indian domestic
teams
Teams & Players auctioned
Aggressive Marketing.
Huge prize money

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 Revenues for the League
Huge franchise fees
Television rights
Title Sponsorship rights
Internet, print & radio rights

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