SUNDAY, 18th AUGUST, 2013

TATAs DREAM CAR PLANT LOCATION

BY SATYAJIT CHOUDHURY 10-1-2-025
1

SUNDAY, 18TH AUGUST,13

INTRODUCTION

Initiative taken by Ratan Tata, owner of Tata Group. Largest and respected business conglomerates with revenue generation of US $ 21.9billion , equivalent to 2.8 % of countrys GDP.

Encouragement from Tata Indicas success.

Dream car named as TATA NANO with a price tag of Rs.100000.

SUNDAY, 18TH AUGUST,13

Features of Dream Car

The Nano's trunk is only accessible from inside the car, as the rear hatch does not open.

One windscreen wiper instead of the usual pair

No power steering, unnecessary due to its light weight. Only one wing mirror Radio or CD player is optional. No airbags on any model . 700cc petrol engine, a suspension and a steering system. No air conditioning in base model .

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ATTEMPTS MADE TO REDUCE THE MANUFACTURING COST

Small sized car to be produced in bulk. Intensive use of plastics on the body.

Use of modern day adhesive instead of welding.

High volume parts to be manufactured in one plant. Encouragement to local entreprenuers for assembling the vehicle. Replacement of dealer and dealer margin.

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LOCATION OF THE PLANT FACTORS KARNATAKA UTTARANCHAL WEST BENGAL

PROXIMITY TO RAW MATERIALS

POWER AVAILABILITY PROXIMITY TO MARKET GOVT. POLICIES TRANSPORT CHEAP LAND

X
7 major power plants YES Unstable Govt. Yes Available

X
NA YES Newly formed Govt.

Tata owns steel plants in Odisha and Jharkhand

12 major power plants YES Helpful policies Near to NH2, Rail access

X
Very cheap

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LAND ACQUISITION CONTROVERSIES

Singur was the most fertile land in hoogly. Was the lively hood of a large number of farmers. Farmers protested, backed by the opposition govt.

Land acquired for private enterprise cannot be considered for public purpose.
Tata small car project acquired land which was in excess to what they actually required. Land size was three times to that of Maruti Udyogs plant. Agitations started immediately after fencing of the land.

Sunday, 29 December 2013

PROPOSED DEVELOPMENT PROJECTS AT SINGUR BY TATA GROUP Involvement of NGOs and Panchayats for imparting training to locals at RK Mission.
Special technical sessions by the employees of Tata Motors. Meetings between farmers and company executives. Special training programmes for women. Introduction of technical subjects in local secondary schools and facilities related to sports, infrastructure, career guidance, etc.

Sunday, 29 December 2013

RELOCATION OF TATA NANOS PRODUCTION PLANT

Shifted from Singur to Sanand, Gujarat due to political and social constraints.

Sunday, 29 December 2013

THANK YOU