Beruflich Dokumente
Kultur Dokumente
Category of FMCGs
PRESENTED TO:
Dr.Arif Ijaz
GROUP MEMBERS:
Saira Ayub
Nazish Afzal
Nida Ghias
Shoaib Manzoor
Fiaz Mehmood
PRODUCT:
LIP GLOSS
SLOGAN
SNF
SHINE NEVER FADES
AND DREAMS COME TRUE
To
MISSION
High
STRAWBERRY RED
DREAMER BEAUTY
PEACH TOUCH
PURPLE SOFT
DOLLY GIRL
MINT FRESH
LILY TOUCH
SOFT TOUCH
PINK LADY
CANDY LAND
SENSATIONAL BEAUTY
Glossy
SHINE with
aroma
High quality
with low
price
Lustrous
Beauty
WATER
PROOF
Soothes
irritation and
lip damage
TARGET MARKET:
13 to 50 years old
Middle-middle to middle upper class
Quality and price conscious
UNIQUE SELLING PROPOSITION:
Soft look
Elegance
Innocence
COMPETITORS:
Rivaj,Pasha ,Revlon and other local brands.
Digital Marketing
Social Media
Web Buzz
Physical Marketing
Social Media
Facebook
Youtube
Twitter
Email Blasts
Advertising
Public Relations
Sales Representatives
Events
Store Location/Shelf Space
Department Stores
Superstores
Beauty saloons
Online Retailers
Year 1
Year 2
Year 3
Social Media
Y1 Continued
Y1/Y2 Cont.
Press Kit
Paid Ads
Sales Reps
Online
Events
Retail
Giveaways
Linking
Email blasts
Ad Swaps
Personal Selling
Referral Rewards
Investors
January:
Trade Show
Begin advertisement
Online presence
website, twitter,
facebook
Contests at social
media
May:
March:
Establish 5 major
retailers
February:
April:
Advertise in colleges
and universities
June:
Invest in advertising
campaign
Effortless Blendibility
Flawless
Finish
Protect Lips
Lustrous
Beauty
Loving
Relationship
For You
Luxury
Fashion
Style
Social Media:
Facebook Page
Referrals System(Referred 100 girls coupon of
5% discount)
Best Look Competition(Brand Personality)
School and Colleges Programs:
Beauty tips from beauty experts
Free sampling
Brusher distribution
Application
Take your own pic and check different colors
Free Home Delivery
Natural look,
sync with lip
gloss
Resonance
Quality
Credibility
Consideration
Superiority
Protection from
dust.
Healthy Lips.
Judgment Feelings
Performance
Salience
Beauty Need
Best Product
Imagery
Looking pretty.
Innocence
elegance
fairy, shining
personality
B
A
E
B
E
PARTICULERS
% of Sales
Gross Sales
Discount &scheme
Jan-14
4%
4,375,000
Feb-14
5%
5,250,000
Mar-14
7%
7,000,000
Apr-14
4%
4,200,000
May-14
8%
8,400,000
Jun-14
13%
13,650,000
Jul-14
15%
15,750,000
Aug-14
12%
12,250,000
Sep-14
8%
8,750,000
Oct-14
10%
10,500,000
Nov-14
8%
8,750,000
Dec-14
Total
7%
100%
7,000,000 105,875,000 100%
350,000
4,025,000
3,175,000
850,000
825,000
25,000
352,000
420,000
4,830,000
3,810,000
1,020,000
170,000
668,000
352,000
560,000
6,440,000
5,080,000
1,360,000
170,000
808,000
552,000
336,000
3,864,000
3,048,000
816,000
50,000
464,000
352,000
672,000
7,728,000
6,096,000
1,632,000
500,000
1,280,000
352,000
1,092,000
1,260,000
12,558,000 14,490,000
9,906,000 11,430,000
2,652,000
3,060,000
210,000
20,000
2,100,000
2,708,000
552,000
352,000
980,000
11,270,000
8,890,000
2,380,000
450,000
2,028,000
352,000
700,000
8,050,000
6,350,000
1,700,000
50,000
1,148,000
552,000
840,000
9,660,000
7,620,000
2,040,000
440,000
1,688,000
352,000
700,000
8,050,000
6,350,000
1,700,000
100,000
1,348,000
352,000
560,000
6,440,000
5,080,000
1,360,000
100,000
808,000
552,000
8,470,000
97,405,000
76,835,000
20,570,000
3,085,000
15,073,000
5,024,000
8%
92%
73%
19%
3%
14%
(529,000)
316,000
256,000
112,000
928,000
1,548,000
2,356,000
1,676,000
596,000
1,336,000
996,000
256,000
9,847,000
9%
Taxation
(179,860)
107,440
87,040
38,080
315,520
526,320
801,040
569,840
202,640
454,240
338,640
87,040
3,347,980
3%
(349,140)
208,560
168,960
73,920
612,480
1,021,680
1,554,960
1,106,160
393,360
881,760
657,360
168,960
6,499,020
6%
-5%
3%
3%
1%
9%
16%
24%
17%
6%
14%
10%
3%
100%
Sales Qty
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Total
25,000
30,000
40,000
24,000
48,000
78,000
90,000
70,000
50,000
60,000
50,000
40,000
25,000
30,000
40,000
24,000
48,000
78,000
90,000
70,000
50,000
60,000
50,000
40,000
4,375,000
5,250,000
7,000,000
4,200,000
8,400,000
13,650,000
15,750,000
12,250,000
8,750,000 10,500,000
8,750,000
7,000,000 105,875,0
00
4,375,000
5,250,000
7,000,000
4,200,000
8,400,000
13,650,000
15,750,000
12,250,000
8,750,000 10,500,000
8,750,000
7,000,000 105,875,0
00
3,175,000
3,810,000
5,080,000
3,048,000
6,096,000
9,906,000
11,430,000
8,890,000
6,350,000
7,620,000
6,350,000
5,080,000 76,835,00
0
3,175,000
3,810,000
5,080,000
3,048,000
6,096,000
9,906,000
11,430,000
8,890,000
6,350,000
7,620,000
6,350,000
5,080,000 76,835,00
0
1,200,000
1,440,000
1,920,000
1,152,000
2,304,000
3,744,000
4,320,000
3,360,000
2,400,000
2,880,000
2,400,000
1,920,000 29,040,00
0
Brand Piece
Total Sales Quantity
605,000
605,000
Value
Brand
January
February
March
April
May
June
July
August
September October
November
Decemeber
Year
2014
2014
2014
2014
2014
2014
2014
2014
2014
2014
2014
2014
2014
Lahore
10,000
12,000
13,000
9,000
18,000
30,000
36,000
30,000
20,000
24,000
20,000
13,000
235,000
Karachi
5,000
6,000
10,000
5,000
10,000
18,000
18,000
12,000
10,000
12,000
10,000
10,000
126,000
Islamabad
4,000
5,000
8,000
4,000
8,000
12,000
15,000
10,000
8,000
10,000
8,000
8,000
100,000
Faisalabad
3,500
4,000
5,000
3,500
7,000
10,000
12,000
10,000
7,000
8,000
7,000
5,000
82,000
Gujrawala
2,500
3,000
4,000
2,500
5,000
8,000
9,000
8,000
5,000
6,000
5,000
4,000
62,000
Grand Total
25,000
30,000
40,000
24,000
48,000
78,000
90,000
70,000
50,000
60,000
50,000
40,000
605,000
7%
4%
8%
13%
8%
10%
8%
4%
5%
15%
12%
7%
100%
Series 1
250,000
200,000
150,000
Series 1
100,000
50,000
Lahore
Karachi
Administrative Expenses
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Total
Salary
250,000
250,000
250,000
250,000
250,000
250,000
250,000
250,000
250,000
250,000
250,000
250,000
3,000,000
Petrol
40,000
40,000
40,000
40,000
40,000
40,000
40,000
40,000
40,000
40,000
40,000
40,000
480,000
200,000
800,000
Travelling-Foreign
200,000
200,000
200,000
Travelling-Local
20,000
20,000
20,000
20,000
20,000
20,000
20,000
20,000
20,000
20,000
20,000
20,000
240,000
Rent
25,000
25,000
25,000
25,000
25,000
25,000
25,000
25,000
25,000
25,000
25,000
25,000
300,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
84,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
10,000
120,000
Telephone
Others
Total
352,000
352,000
552,000
352,000
352,000
552,000
352,000
352,000
552,000
352,000
352,000
552,000
5,024,000
Selling Expense
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Total
150,000
150,000
150,000
150,000
150,000
150,000
150,000
150,000
150,000
150,000
150,000
150,000
1,800,000
Marketing
835,000
Travelling
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
360,000
Telephone
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
7,000
84,000
Others
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
5,000
60,000
1,027,000
192,000
192,000
192,000
192,000
752,000
192,000
892,000
192,000
1,182,000
192,000
192,000
5,389,000
Total
560,000
700,000
990,000
3,085,000
Q1
Marketing Medium
Jan-14
Feb-14
Q2
Mar-14
Apr-14
May-14
Q3
Jun-14
Jul-14
EID Lauch
120,000
Aug-14
Sep-14
50,000
50,000
50,000
50,000
100,000
50,000
50,000
50,000
120,000
20,000
20,000
Nov-14
Dec-14
50,000
100,000
Oct-14
Total
Winter collection
75,000
70,000
Q4
270,000
75,000
100,000
50,000
50,000
50,000
50,000
50,000
60,000
60,000
100,000
100,000
440,000
50,000
50,000
570,000
20,000
30,000
20,000
150,000
50,000
50,000
50,000
50,000
200,000
Misc
20,000
20,000
20,000
20,000
80,000
100,000
100,000
50,000
50,000
900,000
440,000
50,000
50,000
3,085,000
200,000
100,000
100,000
Total
825,000
70,000
70,000
50,000
20,000
50,000
SMS Campaign
20,000
50,000
300,000
100,000
100,000
500,000
210,000
20,000
450,000
50,000
270,000
75,000
Mobile Application
100,000
Dealers Meeting
300,000
570,000
Radio
440,000
SMS Campaign
150,000
200,000
Misc
out door event
Total
80,000
900,000
3,085,000