Beaut Parfaite

Contents

1 2 3 4

Introduction products and Advertising message

Market analysis

SWOT analysis and Marketing objectives

Action plan and Budget

Products

Skin Care cream

Perfume

Wax

Benefits Savings. Modern Technology Dedicated and Professional Ethics

Advertising Message Advantages

 Style

Beaute Parfaites Showroom

Slogan

Buy it Use it Enjoy us

Message

Buy Beaut Parfaite, Enjoy Yourself.

Market analysis

Market analysis

Perfume market

Cosmetic market SKIN CARE MARKET Wax market

Wax market

Perfume market

Skin Care market

Customer Behavior

SWOT Analysis
Strengths Weaknesses
-Only one way to buy products -The brand is strange

-High quality staffs -The material is supplied reliably and stably -The products is researched and developed continuously by top experts -Low cost

Opportunities
-Boys care more about beauty products -Lotion have less competitive goods

Threats
-Youth can change the buying behavior easily -International brands have large market share -Have many portable comestic salers

Market segmentation Geographic segmentation: People who live in big cities have better living standard than countryside Beaute Parfaite will build showroom near big universities and do not open stores massively, develop slowly but sustainably like KFC did before

Market segmentation Demographic segmentation:

Age between 14-23:
Young Do not have much money Demand of beauty products is high

Target customers are students from 14 to 23 years old, who live in big cities especially Hanoi and have medium or higher living standard.

Marketing Objectives Marketing Objectives:

Market entry Brand development Good market positioning

V. Communication Channels:

- Social media: + Facebook. + Youtube + Zing Me. -Forum. - Mass Media

* Time: From 9/2013 to 8/2014 * Budget: 1.700.000.000 VND

9/13-12/13
Market penetration

1/14-4/14
Spreading

5/14-8/14
Take over the market

Month 9-10

Activities

Indirect marketing Inbound - Start announcing about a new X product branding will launch in next month. Outbound - Having some articles announcing about a new X product branding will launch in next month in newspapers and magazines. Budget: 30.000.000 VND - Place banners announcing about a new X product branding will launch in next month in some main streets and crowed area.

Budget: 80.000.000 VND 11 - Open ceremony on 20/11.

- Impress customers by the professional staffs Budget: 80.000.000 VND

- Campaign: Introducing and sale off in the first month. - Collecting email database for email marketing later on.

- Campaign: TV commercial in the next 3 months.

Budget: 200.000.000 VND - Sales promote: Sale off 30% in the first month. Budget: 100.000.000 VND - Introducing the new brand on magazines and newspaper. Budget: 50.000.000 VND

12

- Decorate the showroom. Theme: Noel.

- Officially launched a website and online sales system.

- Sale Promotion: Sales 30% for customers who shop on 24th night and 25th morning.

Budget: 30.000.000 VND

Budget: 50.000.000 VND

- Updating and introducing new products and events via email. - Advertising the pros of Beaut Pafaite with its opponents.

Budget: 20.000.000 VND

- Announcing the event on internet.

- Event: Using trial and feel the different which will be held in crowed area and shopping center. Budget: 80.000.000 VND - Advertising in some papers. Budget: 20.000.000 VND

- Decorating the showroom. Theme: Lunar New Year. Budget: 30.000.000 VND

- Promoting the campaign in social media channels.

- Campaign: Giving some gift for customers who buy a packet of products. - Sponsored for Lunar New Year events. Budgeted : 150.000.000 VND - Advertising about sales campaign, gifts for Lunar New Year event on some newspapers. Budget: 40.000.000 VND

- Booth tour through high schools and universities. Budget: 50.000.000 VND

- Updating photos of the campaign on social media channels.

- Advertising about Beaut Pafaite booth tour to introducing products. Budget: 20.000.000 VND

- Contest: Healthy skin with Beaut Pafaite

- Advertising about the contest.

- From 6/4 to 26/5: The winner will become brand - After choosing the brand ambassador -> He will go to ambassador. sponsored events or showroom to take photos with customers. Budget: 100.000.000 VND Budget: 50.000.000 VND.

5 6 7

- Decorating the showroom. Theme: Summer. Budget: 30.000.000 VND

- Promoting for summer campaign via - Promoting for summer campaign. social media channels. - Introducing new brand line. - Sales 30% for students. Budget: 200.000.000 VND - Advertising this campaign in some paper. Brand ambassador will also promote it in his own facebook/twitter profiles Budget: 40.000.000 VND

- Decorating the showroom: Theme: Back to school. Budget: 30.000.000 VND

- Promote event: New skin for new school year.

- Promote event New skin for new school year Budget: 100.000.000. - Post customers recommendation about products. Budget: 20.000.000 VND

Thanks for Listening!