PRESENTED BYTANU SHARMA BBA IV SEM

The global drink

Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-Cola Company (United States). The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its recognization. The Coca-Cola Company (TCCC) only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.

COMPANY PROFILE
ORIGIN
The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a cocawine called Pemberton's French Wine Coca in 1885. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. It incorporated in 1892 as Coca-Cola Company (the current corporation).

COMPANY PROFILE
Mission, Vision & Values
To Refresh the World...in boy, mind, an spirit. To Create Vale and Make a Difference...everywhere we engage. People: Being a great place to work where people are inspired to be the best they can be.

Leadership: The courage to shape a better future Passion: Committed in heart and mind Integrity: Be real

VARIETIES OF PRODUCT
From the 1st day of launching till today coca-cola has been introduced in 27 different varieties:
Diet Coke (introduced in 1982) Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coke with Lemon (2001) Vanilla Coke (2002) Diet Vanilla Coke (2002) Coca-Cola C2 (2004) Coke with Lime (2004) Diet Coke with Lime (2004) Diet Coke Sweetened with Splenda (2005) Coca-Cola Zero (2005) Coca-Cola Black Cherry Vanilla (2006) Diet Coca-Cola Black Cherry Vanilla (2006) Coca-Cola BlK Diet Coke Plus (2007)

MARKET ANALYSIS
SWOT ANALYSIS

Strengths Worlds largest brand Large scale of operations Robust revenue growth in three segment. Opportunities Acquisitions intense competition Growing bottled water market Has sufficient capital to expand

Weaknesses Negative publicity Sluggish performance in north America Decline in cash from operation activities Threats Intense competition Dependence on bottling partners Sluggish growth of carbonated beverages

Core Brand in India

Product line soft-drink: Coca-cola Sprite Fanta Limca Maaza Thums up

COMPETITORS
The biggest competitor of coke is Pepsi. Pepsi is often second to Coke in terms of sales , but outsells in some localities. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.

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Thanks !!