STRATAGIC BUSINESS MANAGEMENT Presente to Sir Umer Noor By Mubashir Hussain Farhan Khan Syed Faraz

An Introduction to Shirazi Travels (Pvt) Ltd.

Shirazi Travels has more than 35 years of renowned reputation & history.
Established in 1976 as a small company it has grown over the year to be one the top 10 agencies in Pakistan. We have global network of hotels and Travel related services, which we continually leverage to offer you the most competitive rates.
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More than 100 employees in three Branches in Karachi. But Global Specialist Markets (GSM) is a global travel management Organisation with market-leading specialists in over 40 markets worldwide.

OUR CLIENT LIST

SWOT Analysis S
W

Excellent Supplier relationship Reputation in market place is strong Excellent Customer List Good Location

High Debt Burden Weak Management(Our top people are not built for long, dull and repetitive tasks). limited financial base

Online Marketing Current growth rate of tourism Innovation Partnership with Hotels and other travel agencies

Other Travel agencies and tour operators. Economic Crises Legal Issues Volatile Currencies

PEST Analysis
Technological

Political
MORA Hajj Quota. Gov. new policies & Taxation Security Burden

Internet- GDS

Social
Special Packages of Hajj & Umrah Services. Change Tastes and Fashion in Holidays

Economic
Airline travelling rate is growing all over the world. Inflation & Exchange rate

Economies of scale Capital / investment

PORTERs FIVE FORCE MODEL

Business Units and Corporate Local Customer

Customer switching costs Access to distribution channels

Competitive Rivalry

Ticketing Visa Hotels

Buyers' willingness to substitute The relative price and performance of substitutes The costs of switching to substitutes

Strategic Group Analysis Travel Agencies In Karachi

Bukhari Travel & Tourism Services

High

Oasis Travels (Pvt) Ltd.

Quality Aviation

American Express Gerrys Travel

Polani Travels

Sale

Aroma Travels Sonia Travel Hadi Travel

Low

Fazl e Rabbi Travel

Visa Services , World Wide Hotels Reservation & Ticketing Product-Line Breadth

BCG Matrix
High Ticketing & Reservation

Market Growth Rate

Hajj & Umrah - Groups Low

Visa Services

High

Relative Market Share

Low

Industry Life Cycle Patterns

Renewal

Introduction Growth

Shakeout

Maturity
Decline

Industry Sales

Time

Value Chain Analysis

Firm Infrastructure Human resource management Technology Development Procurement
Marketing & Sales Operations Services Customer Feed Back

Bowmen Strategic Clock Analysis

Sub Set Travel Agency
Bukhari Travels

High

Polani Travels

4 3 5
American Express

Perceived Use Value

Shairazi Travel 2

Oasis Travel

1
Oasis Travel

7 8
Sonia Travels

Dossani Travel

Low Low

Price

High

Attractiveness of Travel Agencies

Industry Attractiveness Market size Market growth Profit margins Industry life-cycle Economies of Scale Regulation and other PEST factors

Business Strength Relative market share Price competitiveness Service quality Loyal Customer Innovative capacity Resources Competences Capabilities

Strategic Choices
After analysing We Found Some Problem Which were affecting Campiness Growth Management Problem Software Problem

Strategic Choices
Strategic Issues Strategic Priorities Strategic Method of Evaluate Options Development Strategy Selection

New Management

Hiring Of New Skilled Employs

Accept Reject
New Management

Management Issue

Old Management

Training

&
Hiring Of New Skilled Employs

+ Software Issue
Catalyst SAP Module
Training

Accept
Reject

Catalyst

&
Training

Training

Cause Of Change

Suitability
Ability to provide the best options Saving money Product knowledge Ability to answer questions about problem regarding airline issue. Saving time

Feasibility & Acceptability

Cost Saving. Resources Available in term of Finance.

Ease to use.
New Management familiar with New Software.

Developing
We Launch new software in Our Organization Named Catalyst and it is now working Good. New Management is doing well in the Organization and they provide update position of Company.

Conclusion

Traveling is a wonderful adventure and to do it in a sensitive and responsible way will only make the experiences more meaningful and authentic. However, it is also important to remember that the road towards achieving sustainability in tourism will be a long and slow one. Every little action from travelers and suppliers will make incremental positive changes to help the preservation of the destinations' natural beauty and heritage. The Responsible Traveler Guide is the start of a new way of experiencing travel. It is a journey worth taking for you, and for future generations. After analyzing the complete scenario of tourism industry, researcher comes to a conclusion that tourism industry is the largest industry of the world. In case of Pakistani market, tourism industry is in the growth stage, but due to poor brand image in the world, the growth rate is low as compared to rest of the world According to the analysis of different consumer behavior models, it is concluded that the consumer trends toward the tourism industry is changing and people are now attracted to tourist destinations more as compared to previous trends. This is because of increase in leisure time and disposable income of Pakistani people

Recommendation
Although the trend is shifting towards more tourism activities, but still there is a need to promote tourism in the country to attract more and more of domestic as well as international tourists. In order to stay in the market Shirazi travels & Tour must solve their Management Problem as well as Software problem. Because Technology change day by day and you have to be updated to survive and make a image among the competitors. Also there is a need to develop different tourist destinations in the country and to conduct different tours all over Pakistan. Governmental support also plays an important role in developing tourism; there is a need to invest more in this sector as compared to what other countries are spending