Beruflich Dokumente
Kultur Dokumente
Introduction to Research
Prepared by: Ida Lopez First Prepared on: 12-03-07 Last Modified on: 22-05-07
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Learning Outcomes
Student will be able to: explain the meaning of research understand the importance of research in degree study know the types of research papers available identify purposes of research Distinguish between quantitative and qualitative research outline research processes Understand business research
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Research Is Not
information gathering:
Gathering information from resources such books or magazines isnt research.
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What is Research?
Research can be described as a systematic and organized effort to investigate a specific problem that needs a solution (Sekaran 1992, p.4). Keywords: 1. Systematic and organized 2. It encompasses the processes of inquiring / investigating end result would help to solve problems or suggest ways to solve problems.
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Research is ..
the way of thinking, examining critically the various aspects of your profession, understanding and formulating guiding principles that govern a particular procedure and developing and testing new theories for the enhancement of your profession. It is a habit of questioning about what you do and empirical examination to find answers, with a view to instituting appropriate changes for a more effective professional services.
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Types/Classifications of Research
The research can be classified from three perspectives: Application Basic and applied research Objectives Exploratory, Descriptive, or explanatory (causal, hypothesis testing) Type of information Qualitative and quantitative
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Purposes of Research
Two purposes: 1. To generate more knowledge and understanding of the phenomena of interest and to build theories based on the research results. - Basic Research Example: The Malaysian publics perception of the effectiveness of its Police Department in tracking people released on bail.
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Purposes of Research
2. To solve a current problem faced by the manager in the work setting, demanding a timely solution. - Applied Research Example: The Police Department has asked a research company to come up with a new system of tracking people released on bail.
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Basic Research
Generating scientific knowledge for future use (Common use) Undertaken for the sake of knowledge without any intention to apply it in practice May lead to discovery of new theory or refinement of an existing theory Attempts to expand the limits of knowledge Not directly involved in the solution to a practical problem Commonly conducted at a University
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Applied Research
Carried on to find solution to a real life problem and action oriented Seeks an immediate and practical results May indirectly contribute to the development of theoretical knowledge by leading to a discovery of new facts or testing of a theory or to conceptual clarity Conducted when a decision must be made about a specific real-life problem
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Should Procter & Gamble add a high-priced home teeth bleaching kit to its product line?
Research showed Crest White strips would sell well at a retail price of RM44
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Applied Research
what is the problem is an important step in resolving that problem. What problems to analysis may be outside the individual researcher domain Researcher role is examine analytically and a course of action recommended
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Exploratory Studies
To clarify ambiguous problems To get better understanding of an issue To provide information for further analysis To identify information/data required As a preliminary research To exhaust inexpensive & time saving resources
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Descriptive Studies
To describe a characteristic of a population or phenomenon Seeks answers to who, what, when, where and how questions To gather accurate info It is based on previous understanding of the problem
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Causal Studies
To identify cause-and-effect relationship among variables To explain a relationship between variables/factors Specific problem based
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Qualitative
In-depth under. Unstructured Small No High Words Comparative
Quantification Structured Large Yes (if random) Moderate to low Numbers Statistics
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Information
A body of facts that are in a format suitable for decision making Defines relationship between pieces of data
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Inductive
A logical process of establishing a general proposition on the basis of observation of particular facts
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Internal Researcher
Advantages:
Better acceptance from the staff Knowledge about the organization Would be integral part of implementation and evaluation of the research recommendations
Limitations:
Less fresh ideas Power Politics May not be valued as experts by staff
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External Researcher
Advantages:
Divergent and convergent thinking Experience from several situations Better technical training Limitations: Time to understand the organizational system Cooperation from the staffs is not easy Leakage of business secretes Not available for evaluation after implementation cost
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Research Process
Selection of research area (Defining a problem) Preliminary information gathering (Informal Secondary Research) Literature Review (formal secondary research) Hypothesising Further data collection (Primary Research) Data analysis Deduction (conclusion)
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Tutorial (Week 1)
The tutors will provide article(s) and you are require to identify
the need for the research Research objective Findings & conclusion Recommended future research scopes
Identify a research area (that you have an interest on) and present the
Problem statement Objective of this research Target population
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Q&A
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