BUSINESS PLAN

C.S. PANEMAR L.T.D.

Students: Popa Alexandra Copos Adriana Major: International Business

Oradea 2013

TABLE OF CONTENTS:
I. COMPANY PRESENTATION II. BUSINESS HISTORY III. MARKET DESCRIPTION IV. BUSINESS IDEA

I. COMPANY PRESENTATION

Company name: C.S. PANEMAR L.T.D Date of establishment: 15.11.2013 Headquarters: Oradea, 22 Decebal Street Logo:

 Legal Form: Private Limited Company (LTD) Main business activity: Sale of pastries and bakery products Registered capital: 20,000 RON Associates: The company has 2 associates Popa Alexandra(Chief executive officer), Copos Adriana(Human resources manager)

II. BUSINESS HISTORY

CS.PANEMAR.L.L.C was founded in 15.11.2013 and it is located in Oradea, Decebal Street, nr 22. The company was established as a private limited company (LTD) . Both associates have contributed with 10,000 RON. The company has 10 employees. Customers can contact us in the following ways: Phone number: 0747531552 Homepage: www.panemar.ro Advertising materials: flyers, samples In 2014 the company will need 2 more employees for the new store which will be opened early next year. The companys personnel consists of a skilled working class/person and every new employee will attend training courses.

PRODUCT RANGE
White bread with potatoes

Bakery products

Black bread with potatoes

Transylvanian potato bread

Olive bread

Rolls with sesame

Pastries Sweet pastries

Chocolate roll

Cheese Cake

Vanilla roll

Caramel roll

Pound Cake with poppy seeds

Pound cake with nuts

Salty pastries

Salty cheese pies

Bagels with poppy seeds Sesame bagels

Sweets

Chocolate bar

Isler

Cookies

PRICE LIST
White bread with potatoes 0.800 kg .... 3.00 RON 1.300 kg. 4.15 RON Transylvanian potatoe bread -1.800 kg..5.20 RON Black bread with potatoes -1.000 kg...3.15 RON 1.800 kg.......4.60 RON Olive bread 1.000 kg...4.00 RON Rolls with sesame 0.250 kg.1.50 RON Cheese Cake 0.080 kg.....................................1.00 RON Chocolate horn 0.080 kg....1.00 RON Vanilla horn 0.080 kg.1.00 RON Caramel horn 0.080 kg...1.00 RON Pound Cake with poppy 0.500 kg.....8.00 RON Pound cake with nuts 0.500 kg.....................8.00 RON Salty cheese pies 0.080 kg..1.60 RON Sesame bagels 0.200 kg..................................2.00 RON Bagels with poppy 0.200 kg...........................2.00 RON Cookies 1.000 kg.......19.00 RON Chocolate bar 0.040 kg..............0.90 RON Isler 1.000 kg........................................22.50 RON

The organization chart

AGM

CEO (Chief Executive Officer)

Marketing Department

Commercial Department

Finnancial and Accounting Department

Human Resources Department

Deposit Wharehouse

Store

At the beginning of the year 2014, there will be only one store, but our goal is to expand our business both locally (by opening new stores) and nationally in the near future. Given our openness towards the Western border we would be also interested in working with companies abroad.

III. MARKET DESCRIPTION

WHO ARE OUR CLIENTS?

Our main clients are rather other companies, both legal or natural persons who need, want and are willing to buy our goods. For any company, the customer is always priority number one. In the world of trade only those who know how to attract new customers and to keep the old ones and get them to buy as many products succeed. Our prospective customers are people of all ages, ranging from 5 year-old children to older people. However, the target market consists of people aged between 14 and 50 years old.

Of course, most products are bought by clients not only for immediate consumption, but also to be served at different events such as: weddings, birthdays, meetings. Plan and techniques in attracting clients: Our main plan in attracting clients is to inform natural or legal persons and companies, that we sell high quality traditional, organic products. Another plan in making new customers is to present and give promotions and offers which our company provides to clients in a large number.

CS PANEMAR LTD has a number of competitors, but they are not an obstacle in our activity: S.C. BUNEXIM S.R.L, S.C. DORBOB PROD S.R.L., S.C. CIDOR SERV S.R.L. , S.C. GI & CO IMPEX S.R.L., S.C.PANIFICAIE BEDE S.R.L., S.C. BRUTRIA POPA. S.R.L., S.C. PANIFICAIE TOMIS. S.R.L., S.C. DOLCE VITA. S.R.L.

Our products are differentiated from those of competitors by: Special quality of the products Low prices Welcoming attitude of the staff A wide range of products Customer convenient working program Various promotions

SWOT ANALYSIS:

Strenghts: The existence of a stable shareholder Basic trade with relatively stable demand Quality of products Solid financial balance and high solvency

Weaknesses: underdeveloped marketing activity lack of experience declining liquidity lack of expansion on other markets

Opportunities: relatively constant demand for the basic products, an advantage in terms of recession low elasticity of demand to price and negative elasticity to income more favourable economic environment for short cycle manufacturing enterprises
Threats: Reduction of real income and consumer consumption strong growth of competition variation between the quality of raw materials and their inappropriate price

IV. BUSINESS IDEA

Given the economic and financial situation of the company we would be ready for the next six months to participate in auctions organized by local community institutions (Kindergartens with extended program nr. 45, 47,53, 54,55, 56; School no. 16, Dacia School, George Bariiu School of Arts and Crafts Oradea; Gendarmerie School; Local Hospital, CFR Hospital; Military Hospital Oradea ), in the food field (bakery products). If we win the auction, the estimated profit at the end of 2014 will be about 15% higher than the current profit. Because, nowadays, fewer and fewer people are interested in the future and needs of children abandoned in orphanages, Panemar has proposed, for the following six months, to give donations in the form of pastries and bakery products.

Therefore, each month we will donate 300 RON to the Orphanage no. 2 Oradea, located on 13 Feldioarei Street and 300 RON to Petiorul Auriu House, located on 31 Averescu Street. These centers have under protection a large number of abandoned children and also children with disabilities that need to be supported in integrating into society and gaining an independent lifestyle. In these circumstances, the state provides 10% reduction for the income tax. Nowadays, more and more companies focus not only on the pleasant appearance but also on the warranty period to be as long as it can be. Therefore, PANEMAR is one step against these companies because it uses organic products, representing a great advantage for human health. Selling organic products is certainly a special idea compared to the competitors ideas.

DEVELOPMENT PERSPECTIVES: Given the economic situation that our country is going through right now, the future of our companys development goals aim to maintain the business market and to generate revenues to cover costs. One of the main objectives is to expand business locally and nationally. At the same time,we are planning to hire people with disabilities in the following 2 years, so this action involves receiving subsidies granted by the state. In this way, our company will bring an important contribution to social environment.

THANK YOU FOR YOUR ATTENTION!