GENDER RELATIONS IN DAILY NEWSPAPER HEADLINES: THE REPRESENTATION OF GENDER INEQUALITY WITH RESPECT TO THE MEDIA REPRESENTATION OF WOMEN

(Critical Disco rs! A"al#sis$

The Problem
-media discourse still in the male
domain -dominant gender stereotypes, such as those that men are born to hold leadership positions presented in the media on a daily basis

The Research
- a critical review of the basic media strategies in discursive representation of gender relations in modern society - an interdisciplinary approach to the problem including both cultural and critical studies

Hypotheses:
a) Gender-stereotyped content presenting women is dominant in the media. b) Mass media are still in male domain.

The Method

Van i!"#s definition of $ %: &a type of discourse analytical research that primarily studies the way social power abuse, dominance, and ine'uality are enacted, reproduced , and resisted by te(t and tal" in the social and political conte(t. &.

ata analysis
%a" Di&'(s l!)!ls a"* *i+!"sio"s o, CDA: )) *opics: semantic macrostructures +) ,ocal meanings -) .ubtle formal structures /) $onte(t models 0) 1vent models 2) .ocial cognition 3) *he relation between discourse and society

14%M5,1 ): 6epresentation of a woman as a "chic""

14%M5,1 +: 6epresentation of women as physically and mentally inferior to men7 depiction of masculinity

"Boys and/or men are often portrayed as active, aggressive and sexually aggressive persons while women are portrayed as quaint, passive, pretty and incompetent beings. One way of portraying the man is in this 'machoman' image. he macho-man image relies on a man disrespecting a female in order to show and prove his manliness. !t is also rare to see men doing any type of housewor" or caring for children in the media.

#ood, $ulia. %endered &ives. 'th. Belmont, ()* #adsworth/ homson &earning, +,,-. at http*//en.wi"ipedia.org/wi"i/%ender.inequality

Concluding remarks
%ccording to Global Media Monitoring 5ro!ect research in )89 countries coordinated by the :orld %ssociation for $hristian $ommunication ;:%$$), women are still significantly underrepresented and misrepresented in news media coverage . *hus, "32< of the people heard or read about in the world=s news are male. *his figure transcends geography and culture."

On the Image of Women

*he image of women in society has certainly undergone many changes during the past fifty years in the sense of emancipation and raising their spirits but it is still far away from being e'ually treated in relation to men.

The Aim
*he aim of this research is to contribute to the efforts of changing and improving images of women in the media , which underrepresent them >as victims or in outdated, stereotypical roles.?

Bibliography
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