Using LinkedIn,

Facebook and
Twitter in Your Job
Search
AMA Career Workshop #1

Lynn Hazan, Lynn Hazan & Associates

James Heckman, American Marketing
Association
"It is not the strongest of
the species that survive,
not the most intelligent,
but the ones most
responsive to change."

Charles Darwin
 Web 2.0 Shift in Content
Professional Vs. Citizen Generated

• Professional pubs • Blogs

• Newspapers • RSS Feeds
• Trade magazines
• YouTube
• Business pubs
• Google
• Reference books
• • Wikis
Professional
Associations • Online Communities
 What is Your Expertise in a
Changing World?

• Who are you?

• Strengths & core competencies
• Reinvent yourself, your skills
• How to get word out about yourself
 Networking =

• Human
• Rapport and Relationship
• Person to person
• Lifelong
 Key to Networking
• Build lifelong
relationships
• Build within/outside
companies
• Join professional
associations,online
social networks
• Build horizontally &
vertically
Spheres of Influence ­­ Individual Contacts

Organizations
Pl

Community
ac

ro r
n g ou
es

up
ow in y
o fW
Soc

ll
ial Cl or

Fi
ubs sh
ip
vs
Listser

YOU Pro
fess
ulture i
Arts/C ona
l As
soci
U atio
ni ns
Sports and Clubs
ro our

At ver
te sit
ng ny
up

nd ie
ow ill i

ed s
F
 Professional Associations
• American Marketing Association
• Industry-specific

Charities and causes:

• Volunteer and get involved
• Continue education
 The C’s of Social Media

• Content
• Community
• Connections
• Conversation
• Constantly changing
Social Networking Options
Social Network #1
 o ur
h y
s
e fre tent
R
con larly
u
reg
Make Sure You Are Discoverable

• Easy to contact from your

LinkedIn page:
– Via email address
– Link to blog
– Phone number

• So that hiring managers

AND recruiters can find YOU
 dd y o u r
A
own firm
 Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning
from your presentation tonight at the AMA
meetup. I'd like to add you to my professional
network on LinkedIn.
Thanks, Patricia Sorenson lize
Persona
your
invitations
 Recommendations

Re
com
oth men
Get ded ers d
men
recom
 Create
your
own
group

Jo i n
up
gro
s
Alumn
i Professio
group nal
s associatio
ns
Join the AMA LinkedIn Group
 What I Am Working On

m o te
Pro f to
s e l
your twork
u r n e
yo
What are you working on?

Keep
up
with
your
networ
k
LinkedIn Applications

Company Buzz
Searches twitter for posts
about your company or
other keywords that you
choose
 LinkedIn Applications

My Travel by Tripit
Shows your upcoming trips and
notifies you when people in your
network are in your area
 LinkedIn Applications

Huddle Workspaces

Get your team working together

online. Private workspaces for
discussion and document
sharing.
 LinkedIn Applications

Reading List by Amazon

Share what you’re reading with others,
and see what other people are reading
 Create
Content on
SlideShare
After posting a presentation, LH&A was featured on
SlideShare’s Career frontpage:

An
endorsement
from
SlideShare
Post a Slidecast
 An
underutilize
d resource

l i d e Share
eS
Add th to your
app g e and
In p a
Linked re usage
o
get m r content
ou
from y
Promote
yourself
with your
resume
and
portfolio
How am I doing?

Psst…
Be a LinkedIn spy
 Check Out Who’s Viewed
Your Profile

Find this on right side of your LinkedIn home page

It’s only visible to you!

 Click “See more” for
your own mini survey
Ask (and Answer) Questions of Your Network
Social Network #2
 Lingo of the Twitter
Universe

•Tweet
•Follow / Follower
•Direct Message
•Hashtag: a way to
connect messages
on the same subject
• Chicago AMA
Hashtag:
#chiama
 Twitter – What’s the
Point?

•Broadcast medium
•Research tool
•News service
 In-Depth Twitter Tutorial
• http://www.slideshare.net/chrisabraham/
a-practical-guide-to-twittering-for-
business
Brett Farmiloe’s Twitter Tips

10 Twitter Tools A Social Media

Manager Uses

http://phoenix.jobing.com/blog_po
st.asp?post=19285
Social Network #3
Lynn’s Personal Facebook Page
 Join or create
Facebook groups
AMA Fan Page
Allfacebook.com
QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

Blog on news, analysis

and insight related to
Facebook
Networking & Social Media
= Visibility, value-add and demand
for your talent/expertise
Live long and prosper!

Lynn Hazan
lynn@lhazan.com
www.lhazan.com
312.863.5401
 To sign up for Lynn’s E-jobs, the free,
confidential listserv from Lynn Hazan &
Associates:

Clearly print your name

and email address on the
sign up sheet!
Join us for the next two
AMA/LH&A Career
Workshops!

Part 2: Resumes Part 3: Interviewing

Tuesday, July 28 Thursday, August 13
6:30 - 8:00 6:30 - 8:00