3C's Model of Kenichi Ohmae

Nikunj

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 Customer

Strategic Triangle

Corporation Competition

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Customer based strategies
 Segmenting by objectives

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Customer based strategies
 Segmenting by customer coverage

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Customer based strategies
 Resegmenting the market

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Customer based strategies
 Changes in customer mix
(demography, distribution channels, customer size etc.)

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Corporate-based strategies
 Selectivity and sequencing

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Corporate-based strategies
 A case of make or buy
(For eg. subcontracting assembly operations)

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Corporate-based strategies
 Improving cost-effectiveness
 Reducing the basic costs
 Cherry-picking the high-impact operations
 Share a certain key function or resource

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Competitor-based strategies
 The power of an image

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Competitor-based strategies
 Capitalizing the profit and cost-structure
differences

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Competitor-based strategies
 Hito-Kane-Mono for streamlined
corporate management
(people, money and things)

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Reference:
 http://www.valuebasedmanagement.net/
methods_3C's.html

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